Bars, restaurants, retailers and beer distributors need beer-savvy staff in order to capitalize on consumer interest in craft beer. Even craft breweries, as they expand to keep up with growing demand, will be hiring some new staff members who could use a nice crash course in beer styles. To meet his need, The Cicerone Certification Program announced the next in its line of beer education software, BeerSavvy.
To date, more than 20,000 people have earned Cicerone Certified Beer Server status to help their companies excel at beer sales and service. Live and on-site training works well with many organizations, but with servers, bartenders and sales people located in different time zones or working multiple shifts, finding time for face-to-face training can be a challenge. Enter BeerSavvy, which provides a kinetic studying option for candidates and covers the areas tested on the Certified Beer Server exam, including the history and flavor profiles of 42 beer styles.
This web-based learning program allows each person to learn at his or her own pace and on his or her own schedule. And with the managerial function, managers can monitor each individual’s study progress and also verify exam completion and final score. The BeerSavvy Training Program uses eMagazine design with an attention-holding mix of presentation formats, which include:
- Explore screens let users discover content on their own initiative
- Videos highlight hands-on topics
- Narrated animations enliven the history and culture of beer
- Periodic quizzes check key learning points
The Cicerone Certification Program promotes knowledge in five main areas: 1) Beer storage, sales and service; 2) Beer styles and culture; 3) Beer tasting and flavors; 4) Brewing ingredients and processes; 5) Pairing beer with food. Check out the screens below for a taste of what the new software offers:
BeerSavvy will be available to try at the 2013 Craft Brewers Conference March 26-29. Visit the Cicerone Certification Program at Booth #9026. If you can’t make the trip out to the conference, visit www.beersavvy.com for a free demo.