Paulaner International plans to open its first U.S. microbrewery, the Paulaner Brauhaus & Restaurant NYC, in New York City’s Bowery in August. This will be Paulaner International’s first brauhaus in the United States and (the company says) the flagship for the development of more Paulaner Bräuhaus establishments throughout the country. The world’s leading exporter of Bavarian beer, Paulaner, under the umbrella of Paulaner Bräuhaus Consult GmbH, operates more than 25 microbreweries worldwide.
Paulaner Brauhaus & Restaurant NYC is located at 265/267 Bowery in a building once known as Sammy’s Bowery Follies, a popular cabaret in the 1940s and ’50s. Authentic Paulaner beers brewed on-site will be served with contemporary cuisine reflecting the flavors of Bavaria. Copper and steel brewing tanks are showcased in the center of the 9,800-sq-ft industrial-style space designed by New York-based Morali Architects. The 240-seat space features exposed brick walls, 14-ft ceilings and design elements celebrating Paulaner’s Bavarian heritage and the Bowery’s rich eclectic history as Manhattan’s oldest thoroughfare. The lower level will feature a special event space — Sammy’s Bowery Follies Room — seating up to 50 guests for private events.
Brewmaster Andreas Heidenreich will oversee the on-site microbrewery featuring customized brewing equipment designed by Caspary. The three-set brewhouse has a capacity of 10-hl, 8.5-barrel (bbl) with an annual maximum production of 2,000 hl, approximately 1,700 bbls. The fermentation and storage room consists of two 10-hl cylindroconical wheat beer tanks, one 20-hl fermentation vessel, two 20-hl flat conical storage tanks and three 20-hl cylindroconical universal tanks. Total fermentation and storage capacity will be 140 hl.
Paulaner’s exclusive beers will be brewed on-site, including classic Hefeweizen, Munich Lager and Munich Dark. Select seasonal beers such as “Salvator,” “Oktoberfest” and “Maibock” will also be featured. Heidenreich will handcraft these authentic Paulaner beers using recipes dating back to the first Paulaner brewery founded in 1634 by Bavarian monks. Paulaner recipes strictly adhere to the German Reinheitsgebot, also known as the Beer Purity Laws, established in 1516 to guarantee that only four ingredients — water, hops, barely and yeast — would be used.