As the craft beer revolution continues, brands are trying to differentiate themselves, which often means fishing for the extremes. Who has the strongest beer? Who’s got the maltiest beer? Who’s got the hoppiest beer? We’ve seen the Belgium beer revolution, and now the focus on barrel aging. As that’s shaking out, another path has opened up — the novelty beer. It seems like people are putting everything in beer today (even bull testicles). Watch what Rogue Ales & Spirits Brewmaster John Maier thinks about all these weird ingredients (and this is coming from a guy who brews some weird beers). Regardless, he’s just a character to watch. Wait till he starts talking about using dirt as the next breakthrough ingredient.
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