In the days and now weeks following the tragic Boston Marathon bombing, the craft beer industry has shown support for everyone in the Boston community by organizing events and raising funds for those impacted by the horrific event. The news of Boston Beer Co. trademarking “Boston Strong” for its 26.2 Brew in the beer category is no different.
Boston.com reported that, if the trademark is approved, Boston Beer, brewer of Samuel Adams, will allow other beverage makers to use the “Boston Strong” phrase under the condition that 100 percent of the profits are donated to charity.
Boston Beer has long been a sponsor of the marathon, brewing the race’s official beer. In light of last week’s tragedy, they’ve pledged to donate all 2013 profits from the Boston 26.2 Brew to the Greg Hill Foundation to support the victims and their families. They have also pledged to donate 100 percent of next year’s profits to marathon-related charities.
Beer trademarks have been a source of headaches lately for some brewers. But this is one trademark story that shines some positive light on the issue. It’s still important for craft brewers to understand why trademarks are important — check out our feature on the best tips for trademarking your craft beer.