Stevens Point Brewery is steeped in 150 years of history that has transcended the trials of the Civil War, the Great Depression and Prohibition, but could it survive Armageddon?
Just watch this provocative branded short film called “The End or The Beginning” starring Point 2012 Black Ale, inspired by the Mayan calendar’s supposed prediction of the end of the world. Overlooking the chaotic street scene as asteroids crash into buildings is a fire-breathing Mayan chieftain, apt symbolism for Point 2012 Black Ale, a robust dark ale inspired by the ancient Mayan “Long Count” calendar that ended ominously on December 21, 2012. Or did it?
Shot in downtown Chicago’s LaSalle Street financial district on a cold winter day, the apocalyptic vignette showcases the production company’s, Rascals & Rogues’, creativity and technological expertise.
“Kudos to director Kerry Shaw Brown and executive producer Ritch Wedeking and everyone at Rascals & Rogues for their expert execution of this edgy visual adventure,” said Joe Martino, Stevens Point brewery managing partner in a press release released last year. “2012 Black Ale continues to intrigue ale lovers and recently won a silver medal in the World Beer Cup.
“The End or The Beginning” will surely deepen the aura of Blake Ale’s mystery.