Wynkoop Brewing Co. in Denver prides itself on being not just sellers of beer, but artists, crafting that beautiful, well-balanced brew.
“But as it does for any artist, our art world collides with the world of commerce,” the company noted in its latest announcement. “And we have some exciting info to report on the commercial side of our artistic endeavors.”
That news: Outside sales of Wynkoop’s self-distributed liquid art are up 80 percent in the first half of 2013 when compared to the prior-year period.
“Granted, sometimes it seems our increasingly successful beer trade is a bit obsessed with growth numbers and barrelage figures. It can make us sound like bean counters, not beer artists. But success is something to celebrate, so we want to take a moment to toast the giant increase in the embracing of our creations,” the company said.
This October, Wynkoop will be celebrating 25 years in the business, and head brewer Andy Brown gives credit to the brewery’s ability to adapt and innovate.
“For the past five years, we’ve been on a mission to redefine what makes a ‘Wynkoop’ beer,” Brown said. “We’ve retired some beers from our past and renamed and revised others. Best of all, we’ve created a collection of new beers that blow up expectations, challenge and thrill new fans and live up to our brewery’s trailblazing history.”