With the launch of ShipCompliant’s new LabelVision tool, the entire database of 1.6 million approved alcohol beverage labels dating back to 1995 is now accessible and searchable. LabelVision can investigate potential trademark and brand infringement as well as conduct robust market research easily undertaken by alcohol beverage companies, attorneys, market analysts, researchers, graphic designers and government regulators.
Accessible at www.shipcompliant.com/labelvision, LabelVision’s powerful search functionality, intuitive visual interface, and monitoring and alert system allows:
- Instant discovery and monitoring of potential brand, trademark and trade-dress infringement;
- Research into new product names to discover if they are already being used in the market;
- Instant insight into recent label-based design and product trends;
- Discovery of new, competing products coming to market before arrival on the shelves.
“No other product category possesses as many different labels and brands as the alcohol beverages, which makes it very difficult to maintain constant oversight of and protection for a brand or trademark,” said ShipCompliant CEO Jason Eckenroth. “LabelVision not only easily meets those challenges but also puts a remarkable research tool in the hands of brand marketers, analysts, researchers and attorneys by delivering instant access to the visual design and wording on all 1.6 million alcohol beverage labels.”
ShipCompliant’s LabelVision works by providing a direct interface with the Alcohol and Tobacco Tax and Trade Bureau’s Certification of Label Approval (COLA) registry, allowing LabelVision users to instantly access older and most recently approved alcohol beverage labels. Users can search by COLA, legal name, brand name, company name, fanciful name, region of origin, varietal, appellation, label approval date and OCR label content. Email-alerts give users immediate notification of new label registrations matching specific search criteria.
LabelVision is immediately available to current ShipCompliant clients as an add-on module as well as to attorneys, researchers, analysts and others. For more information on LabelVision, visit www.shipcompliant.com/labelvision.