• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Alamo Beer becomes title sponsor of Alamo City Marathon Challenge

July 11, 2014Keith Gribbins

Do it for the children, but also for the beer.
Do it for the children, but also for the beer.

We often literally run to get beer, so this just makes sense to us. Alamo Beer Co. recently announced its commitment to becoming title sponsors for the 4th Alamo City Marathon Challenge. The event will be rebranded as Alamo Beer Company’s Marathon Challenge (now that’s a name for a race). The training series will take place at different locations: two at LBJ Park on Nacogdoches Road, one at Solers Sports in Helotes and one at Leon Creek Park. Each race series is designed to increase in distance and prepare runners for a full or half marathon.

The Battle of Salado Creek, 5k and 10k, will be held on August 8 beginning at Salado Creek Greenway. The event will kick off at 7 p.m. For all event details, visit www.scallywompus.com.

“Our company has always believed in contributing to the community. The Alamo Beer Co. Marathon Challenge is a great event and we are proud of this partnership,” stated Eugene Simor, President of Alamo Beer.

Alamo Beer Co. Marathon Challenge benefits many local Non-Profit Organizations including: Transplants for Children, Marrowme, Leukemia Society, Pressing on Texas, San Antonio Pet’s Alive, Spina Bifida, Zero-The end to Prostate Cancer, and Under the Bridge.

Alamo Beer is currently constructing an $8 million facility on San Antonio’s east side. The 18,000-sq-ft. complex will house a brewery, administrative office, beer hall and beer garden. The brewery is expected to be fully operational with limited access to the public in the fall. A significant public grand opening is scheduled for spring 2015. The Challenges were founded by Bart Childers who felt there was an efficient way to create a training series for half and full marathon runners. These runners are provided with four races that occur over four-month periods that fit into any trainer’s 18 week training plan.

6.17k-3-1
Marketing idea of the week: Lord Hobo’s 6.17K charity run
AB-trail-clean-up
Earth Day awesomeness: Athletic Brewing pledges (another) $1 million to clean up trails
Mother-Road-Brewing-award
Mother Road Brewing wins Environmental Excellence Award for collab beer with Arizona Game and Fish Department
monday night slapsgiving
Marketing idea of the week: Slapsgiving is underway at Monday Night Brewing

Reader Interactions

Comments

  1. crsimp01 says

    July 14, 2014 at 10:07 am

    Alamo Beer becomes title sponsor of Alamo City Marathon http://t.co/6PUnRrl0jw via @craftbrewingbiz

    Log in to Reply

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • New Belgium unveils its latest solar installation at Asheville brewery
  • Oregon Fruit Products debuts line of certified organic fruit purees
  • Are brewery employees happy? Depends on the department
  • MadTree Brewing’s One Good Party has a great beer competition that supports non-profits

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • satisfaction surveysAre brewery employees happy? Depends on the department
    May 16, 2022
  • Male hand closes hatch of brewery tankUnfiltered: Do I need to clean tanks between transfers?
    May 11, 2022
  • Hard seltzers: Achieve high alcohol fermentations in a clean and neutral way with the proper nutrient aids
    May 9, 2022
  • Paxton Products uses air and ionization to rinse and dry beer bottles and cans
    May 9, 2022
  • Did you miss the 2022 Craft Brewers Conference this week? Yeah? I see. Well, here’s what it looked like
    May 5, 2022
  • Beth-Anne-Merida-Grant-winner-6Craft breweries support teachers and nurses with great promotions this month
    May 5, 2022

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2022 · CBB Media LLC

Posting....