Consumer reviews are a big part of all transactions today, but they’ve been integral to the craft beer experience basically from the beginning. And since craft breweries are constantly experimenting and coming up with new recipes, the cycle of consumer reviews never stops being integral.
Alaskan Brewing is taking this relationship one step further with its Taste of Alaska Sampler Pack this spring or summer. This program provides:
- The opportunity to try smaller batch brews that have previously had limited or no distribution outside of Alaska;
- A prompt to send direct feedback on the styles at this url.
At the site, customers can rate the beer they tried on a scale of one to 10, provide comments and let Alaskan Brewing know if it’s a beer they would buy it on its own. In addition to these prompts, there are a few optional demographic questions that can help the brewery better understand its consumers.
The results will be taken into consideration in the decision-making process that dictates which beers get bottled and where they will be distributed. It is a simple but great idea — empower the consumer while gaining valuable insight for future planning purposes.
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