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Anheuser-Busch buys Breckenridge Brewery, reports indicate they may just buy everything

December 23, 2015Keith Gribbins

Breckenridge Brewery World of Beer
Cheers?

Beer Voltron is getting fat. Fat with beer. SAB Miller. Goose Island, Four Peaks Brewing. Golden Road Brewing. Elysian Brewing. 10 Barrel Brewing, Blue Point Brewing, and now, Breckenridge Brewery. Is it me or is Anheuser-Busch and parent company AB InBev (code name: Beer Voltron) taking all the fun and variety out of beer? Our only explanation: It’s the holidays, so this must be what Jesus wanted.

Here we go again: Yesterday, Anheuser-Busch announced it will acquire Colorado-based Breckenridge Brewery. With this agreement, Breckenridge Brewery is the seventh craft brewery to join “The High End,” Anheuser-Busch’s business unit of craft and import brands. To the press release!

“We’re excited about the partnership and have been encouraged to continue on our path and become more innovative moving forward,” said Todd Usry, President of Breckenridge Brewery. “I’m a believer in what The High End is focused on accomplishing and we are flattered that our team was chosen to help guide that journey. We’re looking forward to utilizing resources like decades of research and brewing expertise as we continue to create new beers.”

Available in 35 states, Breckenridge Brewery will sell approximately 70,000 barrels of beer in 2015. The new brewery and Farm House restaurant in Littleton have positioned the brewery for future growth. The brewery will continue to make its unique portfolio of beers – ranging from their Vanilla Porter, to Agave Wheat, to their core brands, seasonal specialties and barrel-aged beers.

“Breckenridge Brewery has a long history of innovation and they continue to brew new and exciting beers, from their specialty brews like the Mountain Series that celebrates the brewery’s origin as a ski town brewpub, to their planned nitro can series,” said Andy Goeler, CEO, Craft, The High End. “They are innovative and have built an amazing business that’s enabled them to get their great beers to fans across the country. We look forward to even more growth together.”

The partnership includes the company’s new production brewery and Farm House restaurant in Littleton, and original brewpub and current innovation center in the mountain town of Breckenridge.

The current management group, Breckenridge-Wynkoop, will continue to own and operate its remaining businesses including: Ale House at Amato’s in Denver; Breckenridge Ale House in Grand Junction; Breckenridge Colorado Craft in Denver; The Cherry Cricket in Denver; Mainline in Fort Collins; Phantom Canyon Brewing Co. in Colorado Springs; and Wynkoop Brewing Company in Denver.

Anheuser-Busch’s partnership with Breckenridge Brewery is expected to close in the first quarter of 2016, subject to customary closing conditions. Terms of the agreement were not disclosed.

First Beverage Group acted as financial advisor to Breckenridge Brewery, and Brownstein Hyatt Farber Schreck, LLP provided legal counsel.

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Reader Interactions

Comments

  1. Kathe Riley Jackson says

    December 24, 2015 at 3:37 pm

    Kathe Riley Jackson liked this on Facebook.

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  2. NOLAEric says

    December 24, 2015 at 2:58 pm

    RT @BeerLawCenter: Love the headline >> Anheuser-Busch buys Breckenridge Brewery, reports indicate they may just buy everything. https://t.…

    Log in to Reply
  3. BeerLawCenter says

    December 24, 2015 at 2:55 pm

    Love the headline >> Anheuser-Busch buys Breckenridge Brewery, reports indicate they may just buy everything. https://t.co/IGq1M3ow4g

    Log in to Reply
  4. BreweryWastewat says

    December 24, 2015 at 10:07 am

    Anheuser-Busch buys Breckenridge Brewery https://t.co/1WFiBSdfxq

    Log in to Reply
  5. Jonathan Cahoon says

    December 23, 2015 at 3:57 pm

    resistance is futile you will be assimilated.

    Log in to Reply
  6. allgatesbrewery says

    December 23, 2015 at 3:02 pm

    Anheuser-Busch buys Breckenridge Brewery https://t.co/A9Z3Junp1F via @craftbrewingbiz

    Log in to Reply
  7. Chris Cassle says

    December 23, 2015 at 1:14 pm

    Voltron was the defender of the universe on the side of good, so are you saying that AB-InBev is the defender of the universe? Perhaps Beer Megatron would be more accurate, a cold soulless machine intent on ruling the planet…

    Log in to Reply
    • Craft Brewing Business says

      December 23, 2015 at 1:26 pm

      Solid point, Chris, but we just think Beer Voltron sounds funny. As you can tell, we’re crack journalists. Plus, Voltron was a combination of those sweet lion ships, so the idea of an evil beer roll up just made more sense for us. Plus there was Commander Keith, and my name is Keith, so that’s onus of this super interesting story. But Megatron….hmmmm…you got us thinking..

      Log in to Reply
    • Chris Cassle says

      December 23, 2015 at 4:16 pm

      I was a big fan of Voltron back in the day, so I get it, and keep up the good work with your great posts!!! The Brewery ‘Borg” would be appropriate as well. From Wikipedia: The Borg from Star Trek have become a symbol in popular culture for any juggernaut against which “resistance is futile!”

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  8. MichiganBeerGuy says

    December 23, 2015 at 10:47 am

    RT @CraftBrewingBiz: Anheuser-Busch buys Breckenridge Brewery, reports indicate they may just buy everything. https://t.co/Hl3i0hh9ru

    Log in to Reply
  9. braunovan says

    December 23, 2015 at 10:29 am

    RT @CraftBrewingBiz: Anheuser-Busch buys Breckenridge Brewery, reports indicate they may just buy everything. https://t.co/Hl3i0hh9ru

    Log in to Reply

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