• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Anheuser-Busch’s Elysian Brewing partners with Rolling Stone for beer

January 30, 2020Keith Gribbins

Seattle-based Elysian Brewing Co., a brand under Anheuser-Busch’s Brewers Collective craft division, recently announced a beer partnership with famed music news publisher Rolling Stone. This particular collab will be easy to spot and remember as it’s called Elysian Rolling Stone Lager. This musical brewski will debut Saturday, Feb. 1, at the Rolling Stone LIVE: Miami Big Game Experience, which you’ll no doubt be at, and will roll out to beer lovers nationwide in April. From the press release:

“The fact that Elysian has supported and been inspired by music and musicians since their beginnings makes this partnership a natural fit for Rolling Stone,” said Gus Wenner, President and COO, Rolling Stone. “We’re excited and proud to share our first venture into craft beer with our readers — we put a lot of passion into this project and we know they’re going to love it.”

Elysian Brewing, which began during Seattle’s great music movement in the 1990s, noted that the brand has always embraced its musical side. I remember doing that once or twice. Who exactly will drink this beer? Those who still love to rock out most convincingly, of course.

“This one’s for the rebels. Those with wandering souls who aren’t afraid to be their truest selves while pushing boundaries in search of authentic art and discovery,” said Elysian Brewing Co-Founder Joe Bisacca. “The Elysian brand was built on music and that gritty, unapologetic form of expression which is in our blood. It fuels us to keep experimenting and spread love back to those that inspired us. And what better way to do that than with our friends over at Rolling Stone?”

What more to say?

Brewers Association photo long
Dick Cantwell: The future of craft depends on quality
Oregon State University
Ninkasi Brewing internship added to Oregon State’s Brewery Startup Course
Start-Your-Own -rewery-Cover
The Brewers Association’s Guide to Starting Your Own Brewery (Second Edition)
Minnesota’s Indeed Brewing grew 20% in 2022, plans more growth with THC seltzers/gummies

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Cadaverine: When your beer smells like dead human
  • Unfiltered: There are weevils in my grain – what do I do?
  • Festo takes new approach with VZXA angle seat valves
  • People news: Industry icon John Mallett steps down from Bell’s + moves from Craft ‘Ohana, BrewDog USA and more

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Cadaverine: When your beer smells like dead human
    January 26, 2023
  • beer taps brain distribution cbb cropUnfiltered: There are weevils in my grain – what do I do?
    January 26, 2023
  • People news: Industry icon John Mallett steps down from Bell’s + moves from Craft ‘Ohana, BrewDog USA and more
    January 25, 2023
  • Premium beer products were one of the top growth markets of 2022, says IWSR 
    January 23, 2023
  • Fair State Brewing Cooperative launches Minnesota’s first cannabis beverage fulfillment, copacking and distribution center
    January 23, 2023
  • Fat-Tire-cansFat Tire and other craft beer legacy brand updates to know in 2023
    January 17, 2023

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2023 · CBB Media LLC