Seattle-based Elysian Brewing Co., a brand under Anheuser-Busch’s Brewers Collective craft division, recently announced a beer partnership with famed music news publisher Rolling Stone. This particular collab will be easy to spot and remember as it’s called Elysian Rolling Stone Lager. This musical brewski will debut Saturday, Feb. 1, at the Rolling Stone LIVE: Miami Big Game Experience, which you’ll no doubt be at, and will roll out to beer lovers nationwide in April. From the press release:
“The fact that Elysian has supported and been inspired by music and musicians since their beginnings makes this partnership a natural fit for Rolling Stone,” said Gus Wenner, President and COO, Rolling Stone. “We’re excited and proud to share our first venture into craft beer with our readers — we put a lot of passion into this project and we know they’re going to love it.”
Elysian Brewing, which began during Seattle’s great music movement in the 1990s, noted that the brand has always embraced its musical side. I remember doing that once or twice. Who exactly will drink this beer? Those who still love to rock out most convincingly, of course.
“This one’s for the rebels. Those with wandering souls who aren’t afraid to be their truest selves while pushing boundaries in search of authentic art and discovery,” said Elysian Brewing Co-Founder Joe Bisacca. “The Elysian brand was built on music and that gritty, unapologetic form of expression which is in our blood. It fuels us to keep experimenting and spread love back to those that inspired us. And what better way to do that than with our friends over at Rolling Stone?”
What more to say?