Podcasts continue to grow in popularity, and they can be a cool way to interact with your audience. Let’s give you some perspective. This is from the Pew Research Center for Journalism in Media this past July:
The average weekly unique users who download NPR podcasts, which include some of the most popular podcasts in the iTunes library such as Up First and Planet Money, rose from 3.5 million in 2016 to 5.4 million in 2017, according to NPR data from Splunk.
Canada’s Beau’s Brewing Co. sees the potential and is expanding into the world of podcasting. The first three episodes of its podcast, called Lagered Tales, are available on iTunes, Spotify, Google Play, Stitcher and at beaus.ca/podcast. The segments are produced and hosted in true Beau’s DIY style, by the brewery’s employee-owners. Guests on the first 3 episodes include:
- East Coast musician Joel Plaskett, whose show at Beau’s Oktoberfest this fall was cancelled by the threat from a series of tornadoes that touched down that afternoon nearby
- David Ridgen, host of CBC’s popular true crime podcast Someone Knows Something
- Erica Campbell, co-founder of the Society of Beer Drinking Ladies
John Keeling, former Brewmaster at Fuller’s in England & renowned beer expert
- Diane Hodgins of Fogo Island’s social enterprise Shorefast Foundation, & Jonas Bonnetta, who creates instrumental music using the sounds of Fogo Island
From the press release:
“There are tonnes of podcasts about beer out there, but very few that are written and produced in-house by a craft brewery,” says Beau’s co-founder Steve Beauchesne. “Podcasting as a medium gives us a chance to speak in our own voice in a very real way, to tell people what we stand for and why. Being independent, we don’t need to hire a marketing agency to do this for us. It’s just the collective voice of the people who work here, and our culture.”
New episodes will be coming out every two weeks, with the next one due out Nov. 29. Hey, that’s today!