• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers

Beer is still America’s most popular booze and other broad, won’t-make-you-any-smarter facts from the latest Gallup poll

August 13, 2019Keith Gribbins

beer drinker surprised angry
I like beer. Did you count me!?!

Beer is still the world’s most popular social lubricant, but beer consumption overall has been in decline for quite some time. This is something we’ve detailed many times on CBB, and I suppose it has once again been confirmed from the latest results of Gallup’s July 1-12 Consumption Habits survey. The survey is full of great, 30,000-ft-view, hard-to-find-a-use-for alcohol market generalizations — like how lower education and lower-income Americans are the most partial to beer. Ok.

This latest survey shows beer has declined almost 10 percentage points since 1993, which I guess is when Gallup started doing these polls(?). This survey is based on telephone interviews with U.S. national adults that are 18 years old or older. Gallup measures the amount that Americans drink by asking how many drinks that person had in the past seven days. Who would ever lie about that? To even their doctors or family? Certainly not me.

I say double all these facts.

Here are some of these nuggets of surveyism that you can probably forget soon after reading. From this Gallup article:

  • While beer is not as dominant as it was a quarter-century ago, it remains the most popular of the three types of alcohol, with men primarily responsible for keeping it in the top spot.
  • Young adults have grown less partial to wine while middle-aged adults are less likely to say they prefer beer.
  • The majority of men who drink (55%) say they most often drink beer, while women are more oriented toward wine (45%).
  • Adults under 55 are the age groups most likely to prefer beer as well as liquor, while adults over 55 are the most likely to prefer wine.
  • Residents of the East and Midwest are most partial to beer.
  • Maybe the most interesting factoid: Sixty-five percent of all U.S. adults, aged 18 and older, currently say they “have occasion to use alcoholic beverages such as liquor, wine or beer” while 34% describe themselves as a “total abstainer.”
B3 Beverage team
Yards Brewing, Bald Birds and Two Roads unite to launch B3 Beverage Co.
Shiner Orale Dallas FC field in background
FC Dallas and Shiner Beer unveil exclusive matchday version of Shiner ¡Órale!
Can'd Aid bike build-001
Your brewery can host a Can’d Aid bike or skateboard build
Omaha-Taproom Progress
Big Grove Brewery store directors earn ownership stake as part of expansion plan

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Hop Zombies, Maibocks, Strawberry Season Magic and more beers to know this week
  • Giveaway: Enter to win a trip to Lawson’s Finest Liquids in honor of Sip of Sunshine IPA’s 10 year anniversary
  • What craft brewers can learn from PMMI’s 2025 Beverage Packaging Trends Report
  • Reminder: Crafted For Action conference is June 18-22 in Atlanta

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • beer-store-grocery-distribution-wholesaler-cartoon-renderingWhat craft brewers can learn from PMMI’s 2025 Beverage Packaging Trends Report
    June 12, 2025
  • Ohio signOhio’s craft beer industry delivers $1.29 billion economic impact in 2024
    June 11, 2025
  • Station_26_Firehouse_Location_7045_E_38thAve_DenverWilding acquires Station 26 Brewing, expanding its Colorado craft beverage empire
    June 9, 2025
  • brooklyn brewery prideProud ‘Pride’ support: Brooklyn Brewery commits $25K in direct aid for trans New Yorkers
    June 5, 2025
  • thielmannThielmann completes transition to Irestal ownership, poised for growth
    June 3, 2025
  • B3 Beverage teamYards Brewing, Bald Birds and Two Roads unite to launch B3 Beverage Co.
    June 3, 2025

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2025 · CBB Media LLC

Continue ...

sponsored by