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Are we beer snobs? This VOA video asks craft brewers

March 17, 2015Keith Gribbins

It’s a valid question. Are we getting a little arrogant with the traditionally blue-collar experience of having a beer? The Voice of America (VOA) thought to ask. The official external broadcast institution of the U.S. federal government recently pulled together the video above about the booming craft beer industry. The feature starts out as a simple, craft-brewing-has-emerged story, but then (at the 1:45 mark) it delves into the perception of big beer vs. craft beer — specifically the recent Budweiser ad that portrays craft drinkers as fussy, know-it-all, pinky drinkers, who love to sip “pumpkin peach ale” out of snifters.

Around 2:25, Greg Engert, Bluejacket Brewery’s beer director, says the Budweiser commercial has some valid points and “that there is an element of craft beer drinkers today who are dissecting beer at the expense of enjoying it.” That’s probably true. Just as true as Budweiser desperately trying to cash in on the craft brewing market, while making the aforementioned ad. Luckily, the industry accepts all kinds. Let us know your thoughts below.

 

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Reader Interactions

Comments

  1. 26bear says

    March 19, 2015 at 8:58 pm

    RT @BryanDRoth: Are we beer snobs?
    THE US GOVT WANTS TO KNOW
    Really
    It’s the official broadcast of the US govt
    http://t.co/de44SsDJx9 http:…

    Log in to Reply
  2. DenverBeerGuy says

    March 19, 2015 at 8:51 pm

    RT @BryanDRoth: Are we beer snobs?
    THE US GOVT WANTS TO KNOW
    Really
    It’s the official broadcast of the US govt
    http://t.co/de44SsDJx9 http:…

    Log in to Reply
  3. BryanDRoth says

    March 19, 2015 at 8:49 pm

    Are we beer snobs?
    THE US GOVT WANTS TO KNOW
    Really
    It’s the official broadcast of the US govt
    http://t.co/de44SsDJx9 http://t.co/qYz0SfBtfx

    Log in to Reply
  4. DenverBeerGuy says

    March 18, 2015 at 8:08 pm

    RT @mrbrewreview: Are we beer snobs? This VOA video asks craft brewers http://t.co/i1PQBPCYbA via @craftbrewingbiz

    Log in to Reply
  5. mrbrewreview says

    March 18, 2015 at 8:01 pm

    Are we beer snobs? This VOA video asks craft brewers http://t.co/i1PQBPCYbA via @craftbrewingbiz

    Log in to Reply
  6. DenverBeerGuy says

    March 18, 2015 at 6:51 pm

    RT @CrowdBrewed: Are we beer snobs? This VOA video asks craft brewers http://t.co/veDkaVBh8f via @craftbrewingbiz #beer #snobs #brewers #cr…

    Log in to Reply
  7. CrowdBrewed says

    March 18, 2015 at 6:47 pm

    Are we beer snobs? This VOA video asks craft brewers http://t.co/veDkaVBh8f via @craftbrewingbiz #beer #snobs #brewers #craftbeer

    Log in to Reply
  8. DenverBeerGuy says

    March 18, 2015 at 3:22 pm

    RT @FourSaintsBrew: Are we beer snobs? This VOA video asks craft brewers: http://t.co/gfsFc06jgU @craftbrewingbiz #craftbeer #beer #triadbe…

    Log in to Reply
  9. Alessandro Zekka says

    March 17, 2015 at 11:52 pm

    Alessandro Zekka liked this on Facebook.

    Log in to Reply
  10. Magnus Asbjorn says

    March 17, 2015 at 7:56 pm

    I would say to Greg Engbert’s point, don’t tell me how to enjoy beer. I can not enjoy any of my hobbies without that intellectualism. It doesn’t get in my way, it is the way. Without it I would never drink a beer.

    Log in to Reply
  11. Augusta Label says

    March 17, 2015 at 3:52 pm

    Augusta Label liked this on Facebook.

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