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This BeerBoard report has a ton of cool stats on draft beer style trends

September 6, 2016Keith Gribbins

beer charts going up
All charts going up (inside CBB joke).

Deschutes Fresh Squeezed IPA is just killing it via keg. In the IPA category of draft beer, Deschutes Brewery’s awesome IPA brand has grown 87.7 percent over the last year, according to a first-of-its-kind report released by BeerBoard. BeerBoard monitors more than 50,000 draft lines on a constant basis and then uses that info to generate a delicious amount of data. For its 2016 September report, BeerBoard selected 400 of its client locations. Then, the company used that sample­ set ­to compare the first six months of 2015 to the same period in 2016.

We’re pretty sure that sounds like science. Check out some of these data bombs:

  • Lagunitas IPA is the No. 1 IPA poured on draft, growing by 39.7 percent in 2016
  • Pale ales were down a total of 22 percent as a style group
  • In the category of American Ales, Firestone Walker 805 Golden Ale grew a whopping 123 percent in 2016
  • In the category of Amber/Red Ales, Negra Modelo grew by an insane 700 percent year over year. The category leader Dos Equis was down 6 percent.
  • Light lagers account for 41 percent share of brand volume, but that’s down a total volume of 3.2 percent from 2015

The whole report is filled with equally interesting factoids. We suggest you read it right over here. One thing is clear: America drinks a buttload of beer. From the press release:

“The time was right for this first release of our insights, given the rich data set BeerBoard has established based on the number of clients and the 50,000-plus draft lines we monitor,” said Mark Young, Founder and CEO of BeerBoard. “We will continue to evolve and refine this report and build out a sample set representative of the entire on-premise market. One thing is clear from this report: America loves its beer and it is being poured in incredible volume.”

The info gathering process

BeerBoard monitors over 50,000 draft lines and 35,000 products through its Integrated Beer Management and Guest Display System. Installed at thousands of client locations, its services include SmartBar, which generates pour data and trend-driven analytics, BeerBoard Display, a digital consumer-facing menu display, BeerBoard Menu, automated print and website menus, and a consumer mobile application.

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Reader Interactions

Comments

  1. NowOnTap says

    September 7, 2016 at 6:52 pm

    This BeerBoard report has a ton of cool stats on draft beer style trends https://t.co/YxnnRzriYg

    Log in to Reply
  2. RegnierIns says

    September 7, 2016 at 5:12 pm

    This BeerBoard report has a ton of stats on draft beer style trends #NationalBeerLoversDay
    https://t.co/5HJgginv0Q https://t.co/3iCe5R0zFk

    Log in to Reply
  3. RegnierIns says

    September 7, 2016 at 5:05 pm

    This BeerBoard report has a ton of cool stats on draft beer style trends #CraftBeer
    https://t.co/5HJgginv0Q https://t.co/bMWZRGr2xC

    Log in to Reply
  4. rjgarzaleal says

    September 7, 2016 at 3:43 pm

    This BeerBoard report has a ton of cool stats on draft beer style trends https://t.co/Q97eO2kGDk

    Log in to Reply
  5. KCHopTalk says

    September 7, 2016 at 12:20 pm

    This BeerBoard report has a ton of cool stats on draft beer style trends https://t.co/NOJT85181l

    Log in to Reply
  6. hopsandbranding says

    September 7, 2016 at 8:18 am

    CRAFT NUMBERS: BeerBoard Report Offers Stats on Draft Beer Style Trends. #craftbeer #ctbeer https://t.co/WSc6InnhAP

    Log in to Reply
  7. SunKingDavid says

    September 7, 2016 at 8:16 am

    This BeerBoard report has a ton of cool stats on draft beer style trends – https://t.co/QEg5dHaRUC

    Log in to Reply
  8. Takehiko Nakahara says

    September 6, 2016 at 7:21 pm

    Takehiko Nakahara liked this on Facebook.

    Log in to Reply
  9. crsimp01 says

    September 6, 2016 at 11:40 am

    This BeerBoard report has a ton of cool stats on draft beer style trends https://t.co/xw8exzN48O via @craftbrewingbiz

    Log in to Reply
  10. Jeff Platt says

    September 6, 2016 at 11:21 am

    Jeff Platt liked this on Facebook.

    Log in to Reply
  11. Jared Read says

    September 6, 2016 at 10:51 am

    Jared Read liked this on Facebook.

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