Big alcohol e-commerce retailer Drizly just bought a rival, Buttery (with e-booze delivery operations in Boston, Austin, Los Angeles and D.C.)

 

Drizly’s getting all Buttery. A pioneer and leader in alcohol e-commerce marketplaces, Drizly just announced its acquisition of Buttery, an on-demand alcohol e-commerce company active in four major cities. Buttery’s back-end technology and employees will be fully integrated into Drizly. Users of Buttery’s apps and website will now have access to Drizly’s store network in over 100 markets and can shop an expanded selection of adult beverages with full price transparency via Drizly.com or the Drizly app (App Store and Google Play) to arrange in-store pickup or delivery in under 60 minutes.

The acquisition is geared to accelerate Drizly’s growth that includes expansion into 40 new markets within the past year alone. Drizly has raised $35 million to date from investors.

“Buttery brings with it a strong technology platform, passion for innovation and top talent that fits hand-in-glove with Drizly. They share our sharp focus on making the adult beverage commerce experience ideal for consumers, retailers and suppliers alike,” said Nick Rellas, CEO and cofounder of Drizly. “Their team has seamlessly become part of Drizly’s, and we are off and running.”

“We are immensely proud of the work we’ve done building and rapidly growing Buttery, and look forward to bringing a superior experience to even more customers as a part of Drizly,” said Gaurav Mehta, CEO and Co-Founder of Buttery. “We are excited to implement our technology across the vast network of Drizly retail partners and continue to make them successful,” added Gaurav Tanna, CTO and Co-Founder of Buttery.

Drizly provides visibility into inventories from multiple local retailers in each market, offering customers a wide selection of beer, wine and spirits, at transparent and competitive prices. Depending on the market, those inventories include a range of popular soft drinks, juices, ice and other mixers, so as to meet all your beverage needs. Customers can arrange fast on-demand, scheduled delivery or in-store pickup through their local liquor store. The Drizly mobile app and website offer information, packed with cocktail recipes, pro tips and popular adult beverage trends.

Buttery is an on-demand alcohol delivery company that specializes in craft and unique beer, wines and spirits and provides a seamless platform for retailers to establish online and mobile commerce in minutes. Buttery is a Boston-based company founded by Gaurav Mehta (CEO) and Gaurav Tanna (CTO) and has operations in Boston, Austin, Los Angeles and Washington D.C.