• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Big Sky agrees to drop trademark suit against Anheuser-Busch

January 28, 2014Chris Crowell

Big Sky sues AB Inbev
Big Sky and Anheuser Busch reach agreement out of court

You’ll recall a couple weeks ago we pointed to news coming out of Montana that Big Sky Brewing filed a trademark lawsuit against mighty Anheuser-Busch. The craft brewery alleged that international brewery infringed on its “Hold my beer and watch this” tagline with online video ad campaign. The Missoulian reports that Big Sky and Anheuser-Bush have reached an agreement: Big Sky is dropping the suit and AB InBev is taking down its videos.

From the Missoulian:

In an earlier interview, one of Big Sky’s founders, Bjorn Nabozney, said his company had no ill will toward the larger company and hoped to reach a solution outside of court. At the same time, Big Sky wanted to ensure that the use of the phrase in Bud Light videos didn’t cause confusion about associations between the two companies or a misconception that Big Sky had taken the phrase from Anheuser-Busch.

The phrase appears on the side of Big Sky IPA cans and is used in other merchandise, Nabozney said. The company produced about 50,000 barrels of beer in 2013.

The agreement did not involve any financial component.

craft brewing trademark dispute
Courts help brewers protect their recipes and techniques from employee theft
Sonic restaurant chain sends Colorado’s Wiley Roots Brewing a cease and desist over Slush series branding
beer map world globe cbb crop
Global mega brewers are embracing ultra-light, ‘healthier’ beer brands; it’s something to consider
Anheuser_Busch_InBev
Brewers Association gets gimmicky, wants to crowdfund the purchase of Anheuser-Busch InBev

Reader Interactions

Comments

  1. richcraftbeer says

    January 28, 2014 at 10:36 am

    RT @CraftBrewingBiz: Big Sky agrees to drop trademark suit against Anheuser-Busch. http://t.co/mD2mcy0781 @BigSkyBrewing

    Log in to Reply
  2. BrewersLaw says

    January 28, 2014 at 10:35 am

    Another #Trademark Dispute RT @CraftBrewingBiz: Big Sky agrees to drop trademark suit against A-B http://t.co/IvBuCM6lkL @BigSkyBrewing #law

    Log in to Reply

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Plastic can carrier recycling co-op debuts in Chicago
  • New Belgium unveils its latest solar installation at Asheville brewery
  • Flying Dog Brewery wins First Amendment victory over North Carolina Alcoholic Beverage Commission
  • Negro Leagues Celebration Beer Series featuring Satchel Paige paintings and other beers to know this week

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • 2022 beer branding trends part 1: reinvention
    May 17, 2022
  • satisfaction surveysAre brewery employees happy? Depends on the department
    May 16, 2022
  • Male hand closes hatch of brewery tankUnfiltered: Do I need to clean tanks between transfers?
    May 11, 2022
  • Hard seltzers: Achieve high alcohol fermentations in a clean and neutral way with the proper nutrient aids
    May 9, 2022
  • Paxton Products uses air and ionization to rinse and dry beer bottles and cans
    May 9, 2022
  • Did you miss the 2022 Craft Brewers Conference this week? Yeah? I see. Well, here’s what it looked like
    May 5, 2022

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2022 · CBB Media LLC

Posting....