If you didn’t know: Blue Moon was born in a ballpark in 1995, first brewed out of a love for baseball in the Sandlot Brewery at Coors Field. Originally named Bellyslide Wit as a nod to the act of sliding onto base, the beer evolved to become the Blue Moon Belgian White Belgian-Style Wheat Ale consumers know today. To kick off the 2023 season, Blue Moon is paying homage to its original name for a limited time only with an interesting run of branding and merch.
To help bring back Molson Coors’ Blue Moon Brewing Co.‘s bright ballpark history, the brand is partnering with Ebbets Field Flannels to design the Bellyslide Wit packaging and a capsule apparel collection. The merchandise will feature a throwback flannel baseball jersey, t-shirts and ballcaps and will be available for purchase by 21+ consumers while supplies last on the shopsite.
“We may be known for our roster of beers, but Blue Moon Brewing Company was born out of a love for baseball,” said Mara Schaefer, senior director of Above Premium Beer at Molson Coors Beverage Co. “Coming off the heels of Blue Moon’s first ever Super Bowl ad, we wanted to celebrate the spirit of the sport that first made us shine. When looking for a partner to help us pay homage to our baseball origins, we wanted to work with a brand that was also rooted in a love for the sport. As an iconic sportswear brand best known for their field flannels and throwback jerseys, Ebbets was a natural fit.”
Like Blue Moon, Ebbets originated out of a passion for baseball and a desire to craft something for its fans that made the game that they love a little bit brighter. For over 30 years, Ebbets Field Flannels has remained committed to bringing the quality, beauty and craftsmanship of mid-century American athletic garments to a 21st century public. With this partnership, Blue Moon and Ebbets will help join the world of beer and baseball in well-crafted style.
Beginning Opening Day, 21+ Blue Moon fans in select states* can enter for a chance to win a free 6-pack of Bellyslide Wit bottles to sip on or add to their baseball collection at www.Back2Bellyslide.com.
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