Boston Beer and PepsiCo dew it hard, plan to launch HARD MTN DEW in 2022

Hard soda is not new — falling into the flavored malt beverage category — but Coke and Pepsi getting into the booze game is relatively new. Coca-Cola Co. launched an alcoholic sparkling water, Topo Chico hard seltzer, in the United States with the help of Molson Coors Beverage Co. last year. Coca-Cola bought the Topo … Continue reading Boston Beer and PepsiCo dew it hard, plan to launch HARD MTN DEW in 2022