BrewDog USA recently unveiled a new look for its classic beer variety, Elvis Juice Citrus IPA. Just in time for summer, the eight-year-old brand is taking on a new, zesty personality with an eye-catching colorway and script branding, combining a mix of new and nostalgia as the brew steps into 2025.
Beginning this May, consumers will start to see cans and retail packaging wrapped in bold stripes featuring a textured, deep orange hue, evoking the feel of a fresh citrus peel. This dynamic new packaging sets the stage for the exciting flavor found inside the can, while the flowing “Elvis Juice” script gives a nod to the tried-and-true taste of the IPA. The clean, refreshed design ensures Elvis Juice stands out with effortless style — on retail shelves, behind the bar, or in your fridge. More than a visual upgrade, it’s a striking expression of the beer’s vibrant citrus profile and the uncompromising flavor that continues to set it apart.
“We’re excited to give our Headliner, Elvis Juice, a bold new look,” shares Brittany Foster, Head of Brand & Marketing, BrewDog USA. “Elvis Juice has been a fan favorite in the U.S. since its debut – and in a world where first impressions matter, even icons evolve. This refresh marks a new era for our citrus-charged classic. This is just one of the many exciting things you’ll see from BrewDog this year. Our fans have a taste for great beer — and we’re here to deliver.”
Elvis Juice Citrus IPA, with a 6.5% ABV, boasts a citrus-loaded flavor profile highlighted by a juicy aroma and crisp finish. Elvis Juice brings together smooth Caramalt malts and a vibrant mix of hops — including Centennial, Citra, Simcoe, Ahtanum and Mosaic — to deliver strong flavor and a crisp finish that people look for when choosing their favorite IPA. For those enjoying Elvis Juice in BrewDog’s US bars, suggested food pairings include the world-famous Buffalo Chicken Wings, Korean Loaded Fries topped with Korean BBQ sauce, red onion kimchi and sriracha mayo, and the Southwest Burger — all chosen to balance both the flavors of the dish and the beer.
Elvis Juice will continue to be available in 6-packs, 12-packs, 19.2oz single cans, and on draught. To find Elvis Juice near you, check out BrewDog’s Beer Finder HERE.
In celebration of the new can and package design, BrewDog is turning up the heat on summer with in-store, cross-merchandise promotions featuring the sleek look of Ooni Pizza Ovens. Drawing attention and encouraging shopper engagement, retail displays will feature an ultra– portable, multi-fuel pizza oven and provide an opportunity to win one of their own. Visit HERE to learn more about the Ooni x BrewDog Summer Sweepstakes, and follow @brewdogusa for the latest updates on upcoming giveaways and promotions.
For more information on Elvis Juice, shop merch and explore more BrewDog beers, visit https://usa.brewdog.com/.
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