• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers

The Brooklyn Brewery/Carlsberg relationship grows stronger, now including UK distribution

September 13, 2016Keith Gribbins

Brooklyn Brewery Garrett Oliver
Brooklyn Brewery’s Garrett Oliver, one of craft’s most recognizable and charismatic brewers.

Carlsberg is the fourth largest brewing company in the world (with something like 6 percent of global beer market share). For over a decade, NYC’s Brooklyn Brewery has been building a budding partnership in the world of beer with Carlsberg. From what we can gather, the relationship started around 2003 when Carlsberg invited Brooklyn Brewery’s famed brewmaster Garrett Oliver to Copenhagen to receive the Semper Ardens award (though we can’t seem to find much about that award on the internet). Eventually, Carlsberg assumed responsibility for distributing Brooklyn beers in Scandinavia, and the two companies have been busy in the last two years buying and revamping cool breweries around northern Europe.

In 2015, Brooklyn teamed up with Carlsberg to open Nya Carnegiebryggeriet in Stockholm, Sweden. In April of this year, it announced that it was welcoming E.C. Dahls Brewery in Trondheim, Norway, into the Brooklyn Brewery Carlsberg family. Now, Carlsberg will be distributing Brooklyn’s impressive craft selection in the United Kingdom. According to an article on the drinks business:

“Brooklyn Brewery is at the forefront of the craft beer revolution, brewing quality beers that drinkers seek out and enjoy,” Liam Newton, vice president of marketing for Carlsberg UK, commented.

“Brooklyn Lager has seen value growth of 54% over the past year in the UK [Nielsen]. The Brooklyn beer range will complement our existing portfolio of premium, craft and specialty beers and ciders and we will ensure it thrives well into the future, like it has in the past.”

Effective Dec. 30, 2016, the deal does follow a previous agreement that will transfer distribution rights from James Clay (an independent UK importer and distributor of specialist and craft beers and beverages). Carlsberg UK’s existing premium beer and cider portfolio also includes: craft cider Bad Apple; Danish style pilsner Carlsberg Export; Italian lager Poretti; Belgium ale Grimbergen; Spanish lagers Mahou and San Miguel; and Sweden’s Backyard Brewery range including Shed Head, Bee 17 and Lawnmower.

brooklyn brewery
World of Beer Craft: Check out Brooklyn Brewery’s second sister brewery in Norway
East Coast craft breweries celebrate the 50th anniversary of hip-hop
brooklyn brewery mash
Brooklyn Brewery tells us about its Beer Mansion, 2017 promotional tour
Long Goose Island Logo
World of Beer Craft: AB InBev plans Goose Island pubs around Europe

Reader Interactions

Comments

  1. Jared Read says

    September 13, 2016 at 12:22 pm

    Jared Read liked this on Facebook.

    Log in to Reply
  2. Nate Underwood says

    September 13, 2016 at 12:22 pm

    Nate Underwood liked this on Facebook.

    Log in to Reply
  3. Takehiko Nakahara says

    September 13, 2016 at 12:22 pm

    Takehiko Nakahara liked this on Facebook.

    Log in to Reply
  4. JMIheartBeer says

    September 13, 2016 at 11:30 am

    RT @crsimp01: Carlsberg will now distribute Brooklyn Brewery beer in the United Kingdom https://t.co/V3mLKRO8DA via @craftbrewingbiz

    Log in to Reply
  5. crsimp01 says

    September 13, 2016 at 10:34 am

    Carlsberg will now distribute Brooklyn Brewery beer in the United Kingdom https://t.co/V3mLKRO8DA via @craftbrewingbiz

    Log in to Reply

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Hop Zombies, Maibocks, Strawberry Season Magic and more beers to know this week
  • Giveaway: Enter to win a trip to Lawson’s Finest Liquids in honor of Sip of Sunshine IPA’s 10 year anniversary
  • What craft brewers can learn from PMMI’s 2025 Beverage Packaging Trends Report
  • Reminder: Crafted For Action conference is June 18-22 in Atlanta

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • beer-store-grocery-distribution-wholesaler-cartoon-renderingWhat craft brewers can learn from PMMI’s 2025 Beverage Packaging Trends Report
    June 12, 2025
  • Ohio signOhio’s craft beer industry delivers $1.29 billion economic impact in 2024
    June 11, 2025
  • Station_26_Firehouse_Location_7045_E_38thAve_DenverWilding acquires Station 26 Brewing, expanding its Colorado craft beverage empire
    June 9, 2025
  • brooklyn brewery prideProud ‘Pride’ support: Brooklyn Brewery commits $25K in direct aid for trans New Yorkers
    June 5, 2025
  • thielmannThielmann completes transition to Irestal ownership, poised for growth
    June 3, 2025
  • B3 Beverage teamYards Brewing, Bald Birds and Two Roads unite to launch B3 Beverage Co.
    June 3, 2025

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2025 · CBB Media LLC

Continue ...

sponsored by