This is money going to a good cause, so I can’t mock the end result, just the perfect pairing of Busch and Big Buck Hunter to help support wildlife conservation efforts. As we all know, Busch is an Anheuser-Busch brand that’s “brewed for the outdoors,” and as we all should know Big Buck Hunter is one of the world’s most played hunting games (usually played indoors). Because I am completely unprepared for the day ahead of me, this is what I’m writing about.
Unbeknownst to me and probably you, Big Buck Hunter has quite a dedicated following. There’s the Big Buck Hunter World Championship for starters and, there’s the serious hunters behind it. I highly suggest you read this Wired story called “One Man’s Mad Journey to the Big Buck Hunter Championship”:
You get offered a lot of drugs when you play Big Buck Hunter alone, shooting into the wee hours in the back of various Brooklyn dives. Molly. Coke. Something called cherry soap. “I’m just here to kill bucks,” I tell the dealers, pointing to the arcade game with its toy shotgun, virtual deer bounding across the screen. “Got any performance enhancers for this?”
Hard to beat that lede.
Well now, the Busch and Big Buck Hunter partnership is aiming to bring even more insanity to the shooting community with its Busch Big Buck Hunter Permit. Hunters and non-hunters alike (which are you?) can purchase the permits on BigBuckHunter.com for $5, and all proceeds will go the National Forest Foundation (NFF), which is a great org. Then you can swipe those permits at any Big Buck Hunter nationwide to unlock a brand-new Great White Buck, a noble stag whose virtual death will help save the living and maybe get you some free shit. Every successfully hit of a White Buck will be entered for a chance to win a Big Buck Hunter arcade game, which surely you have plenty of room for. From the press release:
“The new partnership with Big Buck Hunter is one of our most exciting to date. Not only does it bring together two local bar staples, but we’re giving fans of both brands a chance to help protect our nation’s wildlife and their habitats,” says Daniel Blake, Senior Director of Marketing at Anheuser-Busch. “Busch has a long history of supporting outdoor conservation and we’re proud to continue our relationship with the National Forest Foundation to help to protect America’s outdoors for generations to come.”
There’s also a VR game
Along with the permits, the Busch and Big Buck Hunter bromance will also include an on-pack promotion with six types of specially-marked Busch and Busch Light x Buck Hunter packs, unlocking a smartphone-powered Augmented Reality game, with all gamers entered for a chance to win a Buck Hunter machine of their own. Every time Busch fans play and post their scores to social media, the company will donate $1 to the NFF. This donation will double to $2 for every share on National Hunting and Fishing Day (September 28) to help further raise awareness around wildlife conservation needs.
There’s a NASCAR sponsorship too
Busch x Big Buck Hunter will also be a prominent feature at the upcoming NASCAR Monster Energy Cup Series Bojangles 500 race, which takes place in Darlington, S.C., on September 1. The race day partnership includes a custom Busch x Big Buck Hunter paint scheme on Kevin Harvick’s No. 4 car and an exclusive chance for viewers to take home a Big Buck Hunter machine of their own, just by tuning in to the race.
That’s your Bush and/or Big Buck Hunter update.