Breweries are community gathering places, which is awesome, but the thing about the community is they expect things these days. Reliable Wi-Fi. TVs that have the channels they want. As luck would have it, these are also things your brewery business needs. This is why several craft breweries throughout Connecticut have improved the customer experience while also streamlining business operations by adding reliable technology — such as high-speed internet, voice and business TV services — via Comcast Business.
Comcast Business has helped breweries, like Black Hog Brewery in Oxford, expand the capabilities of their taprooms to function more as communal gathering spaces outfitted with TVs, Wi-Fi and other consumer-facing technology. Black Hog recently expanded to a 7,000 sq-ft taproom and brewing facility that relies on high performance internet to engage guests and help operate business functions.
“Comcast Business has helped us keep our 100-person taproom operating at peak performance,” said Tom Sobocinski, partner at Black Hog. “Our operations require high-volume, bandwidth-intensive, cloud-based applications that demand the fast connectivity that Comcast Business Internet provides.”
Scott Vallely, founder and owner of Charter Oak Brewing Co. in Danbury shared similar sentiments, specifically noting the value of Wi-Fi Pro, a service that allows businesses to customize the splash page customers see when they connect to the network.
“We rely heavily on word-of-mouth marketing to keep customers coming through the door,” said Vallely. “The easier it is for them to see and share our branding, upload their own photos and post reviews to social media straight from our taproom, the better.”
Comcast Business offers ethernet, internet, Wi-Fi, voice, TV and managed enterprise solutions to help organizations of all sizes transform their business. Comcast Business is the nation’s largest cable provider to small and mid-size businesses and is one of the fastest growing providers of ethernet services.
According to the 2017 Brewers Association State Craft Beer Sales and Production Statistics, Connecticut saw a 22 percent increase in craft breweries, leading to an influx of beer production totaling 166,848 barrels per year. The recent increase in operating craft breweries resulted in $718 million in economic impact across the state in 2016.
“Comcast Business is pleased to support the unprecedented growth in Connecticut’s craft brewery industry through business technology solutions customized for individual needs,” said Paul Savas, vice president of Comcast Business in Comcast’s Western New England Region.