• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Craft beer loyalty plan: The Bruery details 2016 Society membership programs

June 30, 2015Chris Crowell

The Bruery Exterior
The Bruery in Orange County, Calif., specializes in in experimental and barrel-aged beer, soon with a GEA brewhouse.

We love craft breweries that find fun ways to engage their loyal customers. The Bruery is one such brewery and just released details surrounding its 2016 Society membership programs.

What does your tasting room say about you?

The Bruery focuses on exclusivity, and that brand identity is driven home by the Society membership program, which is an awesome customer club that has three different levels of membership:

  • The Bruery Preservation Society is a quarterly beer club. Each quarter, members receive a package of three different, limited release beers – typically a strong barrel-aged beer from The Bruery, a sour ale aged in oak barrels from Bruery Terreux and a limited release beer.
  • The Bruery Reserve Society is a collection of the brewery’s most avid supporters. Each year, members are guaranteed access to a number of exclusive and limited release beers, members-only events and other member perks.
  • The Bruery Hoarders Society is an exclusive, invite-only club of the most passionate fanatics of The Bruery.

The timeframe to opt-in increases the exclusivity of the membership. Reserve Society and Hoarders Society members must renew their memberships through TheBrueryStore.com from July 13 through August 30. Following that period, Preservation Society members will have the opportunity to upgrade to the Reserve Society on a first-come, first-serve basis, from August 31 through Sept. 11. Public sale of Reserve Society memberships (if any space remains) will open on Sept. 14.

The Breury is always doing something cool. For example, Bruery Terreux is a new farmhouse-style brand from The Bruery that focuses exclusively on wild and sour beers. Now fully operational, Bruery Terreux has its own dedicated fermenters, barrel-aging space and bottling line. New beers and returning beers under the Bruery Terreux brand will continue to be released in 2016, with a number of them reserved for Society members. And, starting in 2016, visitors will have a whole new way to experience these beers as well. Scheduled to be completed by the end of 2015, Bruery Terreux will have its own Tasting Room –– offering a new home to appreciate the traditional, patient art of sour and wild beer.

The build out of Bruery Terreux has allowed The Bruery to continue its expansion and innovation at its original location. This includes the new state-of-the-art bottling line, centrifuge, fermenters, additional barrel-aging space and upgraded brewhouse.

The Bruery will also ramp up its pilot brewing operations, with creations available exclusively in the Tasting Room until one is ready for primetime on the big brew system.

All told, The Bruery is experiencing calculated, steady growth in both quantity, and more importantly, quality from 2014 to 2015 and onto 2016 through the implementation of new, specialized production teams and state-of-the-art equipment.

Bent-Shovel-Barn
County forces Bent Shovel Brewing to relocate its tasting room because it’s too damn popular
huss-brewing-papago-brewing
The all-new Papago Brewing taproom opens Friday
Ken-Hartill-01
Migration Brewing hires distribution veteran to manage its quest to 20,000 bbls
fifty west fleet feet
Fifty West Brewing teams with Fleet Feet to open a running shop at the brewery

Reader Interactions

Comments

  1. crsimp01 says

    July 1, 2015 at 8:47 am

    The Bruery details 2016 Society membership programs http://t.co/1VIJmpcqzp via @craftbrewingbiz

    Log in to Reply
  2. craftbangkok says

    June 30, 2015 at 4:56 pm

    Craft beer loyalty plan: The Bruery details 2016 Society membership programs http://t.co/ICIO5zsY1g

    Log in to Reply

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • State of California Craft Beer: Covid recovery challenged by competition, consolidation
  • MicroStar Logistics launches Network Services Division to manage reusable plastic pallets for the beer Industry
  • Analyst speculates on Heineken acquiring Boston Beer, stock jumps
  • United States Bartenders’ Guild now has access to WOTVS Hospitality Assistance Program

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • CCBA California Craft Beer SummitState of California Craft Beer: Covid recovery challenged by competition, consolidation
    March 23, 2023
  • Koga-brothers-karben4Karben4 Brewing to relaunch Ale Asylum brand
    March 20, 2023
  • 4 steps to understanding the filtration process in craft beer
    March 20, 2023
  • newbelgium_2023_wildnectar-shopping-basket_family_IMG_2Beyond beer: Examples of craft breweries exploring canned cocktails
    March 16, 2023
  • brooklyn 35 featureBrooklyn Lager turns 35 and more beers to know this week
    March 14, 2023
  • Backwoods Brewing to open a 19-acre resort called Party Acres in the Columbia River gorge this May
    March 13, 2023

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2023 · CBB Media LLC