Throw a party of pretty much any kind, and I will be on board. Find a way to match it to your brewery’s brand essence, and you just might make the Craft Beer Marketing Idea of the Week.*
Today we turn to Asheville’s Hi-Wire Brewing, known for producing approachable and balanced lagers and ales (Hi-Wire Lager, Bed of Nails Brown and Hi-Pitch Mosaic IPA) out of two locations: the 27,000-square-foot Big Top Production Facility and Taproom and the South Slope Specialty Brewery and Taproom (focused on wild and sour ales). This Saturday, Hi-Wire turns four, and it is celebrating in a way fitting its name with a variety of circus-themed attractions, including a glass-house maze, Ferris wheel, dual aerialist acts, tarot card reader, stilt walkers, a high striker, a face painter and much more.
As always, solid branding and marketing need to be backed by a quality product, and at the event, Hi-Wire will be pouring 16 never-to-be-seen-again sour and wild ales.
“While it’s been only four years since Chris and I started Hi-Wire, it feels like forty years sometimes,” said Co-Owner Adam Charnack. “I hear similar feedback from our loyal fans as well, ‘Haven’t you guys been around for like six or seven years?’ So much has changed in four years, including our now two-year-old Big Top facility being built and our incredible growth. But our commitment to quality and innovation as well as to the communities that we’re a part of has only grown deeper and deeper. Thanks to everyone who’s been such a big part of our success — our employees, accounts in the marketplace that have supported us, our distributors and, of course, you — our fans. Cheers!”
Since opening a little over four years and only brewing and distributing in the Asheville area, Hi-Wire Brewing is distributing to five states.
*Doesn’t run every week.
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