A collaboration from Baltimore-based Heavy Seas and Cincinatti’s MadTree Brewing checks off a few of the CBB Craft Credos© — support the craft industry overall (No. 3), embrace philanthropy (No. 4) and fight for the environment and sustainability (No. 5) — which earned its spot in our Craft Beer Marketing Idea of the Week series.
This beer is part of Heavy Seas’ Partner Ships series, which is a pun so great it should have been featured in this gimmick of ours long ago, and features beers produced in collaboration with other regionally and nationally recognized brewers in the spirit of friendship, creativity and adventure. For 2017, Heavy Seas is partnered with Union Craft Brewing and Cigar City Brewing in addition to MadTree. The Partner Ships series is brewed at Heavy Seas Beer in Baltimore.
The coolness of this MadTree beer starts with locally sourced ingredients from partners in both communities. Chesapeake Bay Roasting Co. from Baltimore worked with Cincinnati’s Deeper Roots Coffee to select and roast two different coffees to use in the beer. Cincinnati’s Maverick Chocolate then supplied the cocoa nibs used in the Scottish ale. Both breweries partnered with the Clean Water Fund and Earth Share Ohio to use this as an opportunity to raise funds and awareness for water management and conservation.
“MadTree has long admired what the Heavy Seas’ crew has been doing so we were excited to be a part of the Partner Ships series this year,” said Ryan Blevins, MadTree head brewer. “It was a blast to take the collaboration to another level by bringing in our favorite coffee roasters to collaborate on the beans used in the beer.”
A series of special tapping events will be held throughout Ohio and Kentucky to raise money and awareness for Earth Share Ohio/Clean Water Fund. See the list of events below:
11/6/2017 Swig (Perrysburg OH) 5 pm
11/7/2017 Cock N Bull (Toledo OH) 7 pm
11/9/2017 Hi and Dry (Cleveland OH) 7 pm
11/10/2017 Musketeers Bar & Grill (Richfield OH) 5 pm
11/10/2017 Quarter Up Bar Arcade (Akron OH) 8 pm
11/13/2017 Barrio (Downtown Cleveland OH) 6 pm
11/14/2017 MadTree Brewing (Cincinnati OH) 4 pm
11/20/2017 Lizardville (Westerville OH) 5 pm
11/21/2017 Pins Mechanical (Columbus OH) 5 pm
11/27/2017 Trolley Stop (Dayton OH) 7 pm
11/28/2017 D20 (Dayton OH) 7 pm
12/6/2017 Arcadium (Lexington KY) 7 pm
12/7/2017 Crazy Fox (Newport KY) 5 pm
12/7/2017 Gypsy’s (Covington KY) 7 pm
12/12/2017 Suzie’s Hot Dogs & Beers (Youngstown OH) 7 pm
12/13/2017 Hop Cat (Louisville KY) 5 pm
12/28/2017 Cappy’s (Cincinnati OH) 5 pm
12/29/2017 16Bit (Cincinnati OH) 6 pm
About the beer
· Style: Wee Heavy
· ABV: 8.25%
· IBU: 25
· Malts: Golden Promise, Roasted Barley, Double Roast Crystal, Chocolate Rye
· Hops: UK Goldings
· Additions: Ethiopian Harrar coffee, Burundi Mpanga coffee, cocoa nibs
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