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Craft beer merchandising trends report

April 7, 2015Chris Crowell

Craft beer merchandise

If you are in the brewing business, you are also in the branding business. That’s not just clever alliteration (but thanks for noticing) as we have loads of articles addressing that very subject (see Branding from brewery to bottle: A year in craft beer marketing strategies, Common craft beer branding mistakes, Craft beer branding strategies: Capitalize on your local brand, just to get started).

As part of that branding mission, you’ll need to offer your long-time fans and newest converts a chance to further indoctrinate themselves into your world. But where to begin? What to offer? For answers, we turned to the branding/merchandise experts at Grandstand. What follows is the Craft Beer Merchandising Trends Report, where we hit on the best/worst selling items in glassware, growlers, apparel and promotional items.

To the Craft Beer Merchandising Trends Report!

(Click “Page 2” to continue reading.)

Pages: Page 1 Page 2 Page 3 Page 4 Page 5
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Win branding assessment, merch, pints, growlers from Grandstand
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First stop at #CBC2016: Grandstand’s booth to grab a swag bag with new ‘Revival’ glass
2022 Beer Branding Trends Part 2: Beyond Beer
2022 Beer Branding Trends Part 1: Reinvention

Reader Interactions

Comments

  1. ed_flynn_ says

    April 29, 2015 at 2:06 pm

    What’s good in craft beer merchandise from a consumers perspective: https://medium.com/@ed_flynn_/a-designers-guide-to-american-craft-beer-merchandise-8dc1adc8eb7d

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  2. brewerysoftware says

    April 10, 2015 at 4:52 pm

    Merchandising trend report: http://t.co/3q1Z7pBerl #OBeer #CraftBeer

    Log in to Reply
  3. MalenaMFarrell says

    April 9, 2015 at 1:19 pm

    What are people buying from breweries? Check these #craftbeer merchandising trends http://t.co/fVzf9ih1jQ via @craftbrewingbiz @cedarbrew

    Log in to Reply
  4. That802BeerGuy says

    April 8, 2015 at 11:02 pm

    RT @MeasuredMethods: If you are in the brewing business, you are also in the branding business. #CraftBeer merchandising trends report http…

    Log in to Reply
  5. mrbrewreview says

    April 8, 2015 at 8:41 pm

    Craft beer merchandising trends report http://t.co/QSgbB0UEI7 via @craftbrewingbiz

    Log in to Reply
  6. MidwestBeerWine says

    April 8, 2015 at 5:44 pm

    Craft beer merchandising trends report http://t.co/ay5FxpGvfQ

    Log in to Reply
  7. Andy Manoushagian says

    April 8, 2015 at 5:37 pm

    Andy Manoushagian liked this on Facebook.

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  8. Summer Sun Garden & Brew says

    April 8, 2015 at 5:37 pm

    Summer Sun Garden & Brew liked this on Facebook.

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  9. VicinityBrew says

    April 8, 2015 at 4:17 pm

    Craft beer merchandising trends report http://t.co/CK5x1wSvZb via @craftbrewingbiz

    Log in to Reply
  10. MeasuredMethods says

    April 8, 2015 at 3:04 pm

    If you are in the brewing business, you are also in the branding business. #CraftBeer merchandising trends report http://t.co/Dd3qREp5kk

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  11. Joe Alfeo says

    April 7, 2015 at 9:22 pm

    Joe Alfeo liked this on Facebook.

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  12. Mead Man Mike says

    April 7, 2015 at 3:07 pm

    Mead Man Mike liked this on Facebook.

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  13. Taweechai Thongrod says

    April 7, 2015 at 2:07 pm

    Taweechai Thongrod liked this on Facebook.

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  14. Thomas Creighton says

    April 7, 2015 at 1:22 pm

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