If you are in the brewing business, you are also in the branding business. That’s not just clever alliteration (but thanks for noticing) as we have loads of articles addressing that very subject (see Branding from brewery to bottle: A year in craft beer marketing strategies, Common craft beer branding mistakes, Craft beer branding strategies: Capitalize on your local brand, just to get started).
As part of that branding mission, you’ll need to offer your long-time fans and newest converts a chance to further indoctrinate themselves into your world. But where to begin? What to offer? For answers, we turned to the branding/merchandise experts at Grandstand. What follows is the Craft Beer Merchandising Trends Report, where we hit on the best/worst selling items in glassware, growlers, apparel and promotional items.
To the Craft Beer Merchandising Trends Report!
(Click “Page 2” to continue reading.)
ed_flynn_ says
April 29, 2015 at 2:06 pmWhat’s good in craft beer merchandise from a consumers perspective: https://medium.com/@ed_flynn_/a-designers-guide-to-american-craft-beer-merchandise-8dc1adc8eb7d
brewerysoftware says
April 10, 2015 at 4:52 pmMerchandising trend report: http://t.co/3q1Z7pBerl #OBeer #CraftBeer
MalenaMFarrell says
April 9, 2015 at 1:19 pmWhat are people buying from breweries? Check these #craftbeer merchandising trends http://t.co/fVzf9ih1jQ via @craftbrewingbiz @cedarbrew
That802BeerGuy says
April 8, 2015 at 11:02 pmRT @MeasuredMethods: If you are in the brewing business, you are also in the branding business. #CraftBeer merchandising trends report http…
mrbrewreview says
April 8, 2015 at 8:41 pmCraft beer merchandising trends report http://t.co/QSgbB0UEI7 via @craftbrewingbiz
MidwestBeerWine says
April 8, 2015 at 5:44 pmCraft beer merchandising trends report http://t.co/ay5FxpGvfQ
Andy Manoushagian says
April 8, 2015 at 5:37 pmAndy Manoushagian liked this on Facebook.
Summer Sun Garden & Brew says
April 8, 2015 at 5:37 pmSummer Sun Garden & Brew liked this on Facebook.
VicinityBrew says
April 8, 2015 at 4:17 pmCraft beer merchandising trends report http://t.co/CK5x1wSvZb via @craftbrewingbiz
MeasuredMethods says
April 8, 2015 at 3:04 pmIf you are in the brewing business, you are also in the branding business. #CraftBeer merchandising trends report http://t.co/Dd3qREp5kk
Joe Alfeo says
April 7, 2015 at 9:22 pmJoe Alfeo liked this on Facebook.
Mead Man Mike says
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