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Dan Gordon’s new WILDCIDE cider brand will be loved by both man and bear

September 22, 2015Keith Gribbins

Aurum Cider Wildcide cider
May also attract elk.

Last year, Gordon Biersch Brewing Co. celebrated 25 years in business. Big credit goes to its co-founder Dan Gordon. He’s been an innovator in brewing, restaurants, franchising and making approachable, German-style beer for decades. And, because he’s not busy enough, he recently announced a new venture called Aurum Cider Co. The new brand’s first commercially available product, WILDCIDE (all capped like that for serious wildness), is a 6.2 percent ABV cider that boasts four types of “fresh pressed” apples.

  • Fuji – Aroma and sweetness
  • Granny Smith – Tartness, natural acidity
  • Red Delicious – Body
  • Golden Delicious – Aroma, natural sweetness

The brand’s backstory, which we think is spectacular, comes with a great quote from founder Dan Gordon.

“WILDCIDE was created with the same adherence to purity I apply towards beer,” said Gordon, founder of Aurum Cider Co. and co-founder of Gordon Biersch Brewing Co. “I questioned why the most popular ciders on the market had a long list of ingredients including undesirable chemicals. We were inspired by how attracted bears and elk were to naturally fermented apples in the wild and came up with the concept of WILDCIDE. I just assumed if a bear would go crazy over an incredible pure cider, humans would too.”

Awesome. Gordon says their using not-from-concentrate juice, which is flash-pasteurized, meaning there’s no need to add sulfites to the product. It’s also gluten-free, making it an attractive option for drinkers with dietary restrictions. The product looks like a solid new entry in the market and became available beginning in September in bottles at off-premise locations where Gordon Biersch products are sold.

Gordon is a busy guy and a prolific one. Yet he still has time to give CBB advice about craft brewing. Check out these stories:

Gordon gives brewhouse advice along with top craft brewers and equipment manufacturers

and

Gorden gives homebrew advice along with other famous craft brewers

CraftWorks Restaurants (owners of Gordon Biersch and Rock Bottom) acquires Logan’s Roadhouse (now operates 393 venues)
Gordon Biersch_Pilsner_Bottle-crop
Gordon Biersch is the official craft beer of Earthquakes? Is that right?
Women of the Bevolution and Beer Kulture announce Monique Gray, founder of Momentum Cider, as its launchpad grant recipient
New York’s 42 North Brewing will tackle its summer Tap Trekker Tour with this awesome all-terrain tap vehicle

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  1. LVRGLLC says

    September 22, 2015 at 8:23 pm

    #CraftBeer #CraftBrewing #Beer #BeerBiz Dan Gordon’s new WILDCIDE cider brand will be loved by both man and bear http://t.co/V6VcTYZUdb

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  2. crsimp01 says

    September 22, 2015 at 4:46 pm

    Dan Gordon’s new WILDCIDE brand is good enough for a bear http://t.co/QvawZ71T4L via @craftbrewingbiz

    Log in to Reply

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