• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers

Deschutes Brewery ‘Street Pub’ raised $400,000 for charity in its first year

December 10, 2015Jason Morgan

Deschutes craft beer

Crafted for Community, the Deschutes Brewery Street Pub kicked off its first year with a bang, raising a total of nearly $400,000 for charity in seven cities. At each stop, the brewery partnered with a local charity and donated 100 percent of proceeds to help that charity achieve its mission. With an estimated 60,000 beer fans who turned out to drink 892 kegs of damn tasty beer, the Street Pub is collectively one of the largest beer parties of the year.

Don’t Miss: CBB Editor Chris Crowell visited the Street Pub when it hit Cleveland. Click here to read his story.

“When we dreamed up this new program, we knew it would be big — after all the Street Pub itself is over 400 feet long — but the support of communities across the nation and the turnout of beer fans to support their local charities surpassed our expectations,” said Joey Pleich, field marketing manager for the brewery who runs the Street Pub initiative. “Being able to give back in this way, in communities where we sell our beer and in places that we love, is incredibly gratifying.”

Deschutes branding advice

Here’s a look at how Deschutes Brewery’s Street Pub assisted the nonprofits it partnered with in each city:

  • Bend, Ore. (soft launch) : $7,500 donation to the Boys and Girls Clubs of Bend to help fund the local Girls on the Run Program.
  • Philadelphia: $38,000 donation to the Vetri Community Partnership to cover costs for preparing healthy meals in public schools all over the Philly area.
  • Cleveland: $47,000 donation to the Western Reserve Land Conservancy to reforest Cleveland by planting over 100 community cornerstone trees.
  • Chicago: $69,762 to Alliance for the Great Lakes to provide 45 new classes giving students hands-on experience in restoration activities in the region.
  • Minneapolis: $79,700 to Second Harvest Heartland to provide nearly a quarter million meals for needy families in Minnesota.
  • Denver: $56,000 to Bicycle Colorado, to encourage and promote bicycling safety and education, improve road conditions and provide a voice for bicyclists in Colorado.
  • Sacramento, Calif: $99,741 to Runnin’ for Rhett to fund nearly 4,000 children to participate in after school youth fitness programs.

The charitable giving from the Street Pub program is in addition to the brewery’s ongoing annual $1 per barrel commitment to give back in order to build strong, healthful communities. In 2015, this giving commitment equaled $335,000.

Can'd Aid bike build-001
Your brewery can host a Can’d Aid bike or skateboard build
Michigan's Saugatuck Brewing works to restore lake sturgeon habitat
Michigan’s Saugatuck Brewing works to restore lake sturgeon habitat with beer
Big Grove Brewery Creek Cleanup
Marketing idea of the week: Big Grove Brewery pairs Neighborhood Beer with awesome micro-grant program
topa topa good good beer series
How Topa Topa’s Good Good hazy beer series helps the planet planet

Reader Interactions

Comments

  1. Cheeko Marzetti says

    December 14, 2015 at 10:07 pm

    Cheeko Marzetti liked this on Facebook.

    Log in to Reply
  2. James Velzy says

    December 11, 2015 at 10:06 pm

    James Velzy liked this on Facebook.

    Log in to Reply
  3. Brian Phipps says

    December 11, 2015 at 10:06 pm

    Brian Phipps liked this on Facebook.

    Log in to Reply
  4. Krones AG says

    December 11, 2015 at 10:06 am

    Krones AG liked this on Facebook.

    Log in to Reply
  5. Nate Fochtman says

    December 11, 2015 at 10:06 am

    Nate Fochtman liked this on Facebook.

    Log in to Reply
  6. LVRGLLC says

    December 11, 2015 at 1:18 am

    #CraftBeer #CraftBrewing #Beer #BeerBiz Deschutes Brewery ‘Street Pub’ raised $400,000 for charity in its first… https://t.co/xPcq1tj0p9

    Log in to Reply
  7. Aaron Koenigseker says

    December 10, 2015 at 9:37 pm

    Aaron Koenigseker liked this on Facebook.

    Log in to Reply
  8. Serge Lubomudrov says

    December 10, 2015 at 7:21 pm

    Serge Lubomudrov liked this on Facebook.

    Log in to Reply
  9. GreenGlobeInt says

    December 10, 2015 at 5:17 pm

    Great support for #community by @DeschutesBeer: Street Pub raises $400K for charity in 1st yr, via @CraftBrewingBiz https://t.co/FTGAxQVBlf

    Log in to Reply

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Lagers, lemons, and legendary collabs: 6 beers to know this week
  • Meanwhile Brewing and Uptown Sports Club host 2nd annual Backyard BBQ Summer Series; 100% of proceeds benefit central Texas flood relief efforts
  • Athletic Brewing extends Arsenal F.C. partnership, expands non-alcoholic beer options at Emirates Stadium
  • Abstrax Hops calls out DMTS flaws in hop extracts in new white paper

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • 2025 L.L.Bean 4pk Mock UpLagers, lemons, and legendary collabs: 6 beers to know this week
    July 17, 2025
  • UK_ArsenalAnnouncement_MD_PressAthletic Brewing extends Arsenal F.C. partnership, expands non-alcoholic beer options at Emirates Stadium
    July 16, 2025
  • gross flavor man faceAbstrax Hops calls out DMTS flaws in hop extracts in new white paper
    July 15, 2025
  • Allagash White 12 Packs_horizontal coastDistribution news: Allagash returns to Ohio + moves from Outlaw, Mother Earth and more
    July 14, 2025
  • face palm embarrassed guy beard cbb cropJune Beer Purchasers’ Index shows craft continues to sink
    July 14, 2025
  • Deschutes non alcoholic beer brands toasting in the wildernessNon-alcoholic beer is booming in 2025 — here’s why craft brewers should pay attention
    July 9, 2025

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2025 · CBB Media LLC