Sally Morrow Creative, a design studio specializing in emotive brand design and beverage packaging has unveiled a striking new look for Stoic Cider. The rebranding, which includes a refreshed visual identity and innovative can packaging, elevates Stoic’s presence in Arizona’s fine cider market while staying true to its artisanal roots.
A New Chapter for Stoic Cider
Recognizing the opportunity to modernize Stoic Cider’s identity during its transition from bottles to cans, Sally Morrow Creative crafted a design that reflects the brand’s deep appreciation for historic apple varieties and meticulous cider-making process. The challenge? Ensuring the new look conveys artistry and scientific precision while challenging the perception that premium cider cannot come in a can.
The Design Approach
The new branding strikes a perfect balance between sophistication and approachability. The can design features a dynamic interplay of symmetry and asymmetry, mirroring the harmony of nature and craft. Rich metallics, a mix of gloss and matte finishes, and elegant illustrations by Bekah Worley highlight the cider’s unique story while copywriting by Todd Davidson enhances the brand’s refined yet inviting voice.
A Bright Future for Fine Cider
With the launch of the updated identity and packaging, Stoic Cider is poised to stand out as a leader in Arizona’s premium cider space. The thoughtful and artful design not only enhances shelf appeal but also reinforces the brand’s commitment to quality. As Stoic Cider opens its Prescott tasting room, its reimagined brand will serve as a powerful tool for engaging and educating cider lovers.
About Sally Morrow Creative
Sally Morrow Creative is a leading brand design and packaging agency with deep experience in beverage packaging of all kinds. With studios in Los Angeles, CA, and Portland, OR, the agency builds living brands through thoughtful strategy, striking identity, and packaging that connects with real human emotions. Their work speaks people’s language, delights in the unexpected, and creates lasting consumer bonds. As a woman- and minority-owned business, Sally Morrow Creative leads with empathy and expertise to help brands stand out, inspire loyalty, and make a meaningful impact. Sally Morrow Creative won a 2025 American Package Design Award from GDUSA for this project.
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