Florida-based craft brewery Funky Buddha just announced an impressive new look. The brand’s vibrant redesign further defines Funky Buddha as the bearers of funk with a care-free spirit and proud Florida roots. The new design can be seen across Funky Buddha’s entire portfolio of beer and seltzer products and all brand marketing assets.
“The introduction of Funky Buddha’s new vibrant and dynamic brand design perfectly conveys the Funky spirit that is synonymous with the Funky Buddha brand,” said John Linn, Marketing Director, Funky Buddha & Constellation Brands. “The goal of the new brand refresh was to create and emulate the story around Funky Buddha while gaining better brand visibility on shelves at the consumer level.”
Funky Buddha collaborated with branding agency, Moxie Sozo, to reimagine the visual identity. The design pays tribute to the iconic mandala which plays a central role in the logo. The agency created symbolic elements surrounding the mandala that radiate the personalities of each of the flavors within the brews and seltzers, while positioning Funky Buddha as the source of these vibes.
This vibrant artwork extends beyond packaging to brand assets including Funky Buddha’s website, digital and social media, merchandise and advertising. Fans will get a kick out of a series of unusually funky digital videos which will run throughout the summer on major social media platforms.
The new branding will radiate into Funky Buddha’s newest products as well. The company recently debuted Void Shaker, a mysteriously dark and complex stout aged in High West Distillery barrels. In addition to its craft beers, Funky Buddha grew its Premium Hard Seltzer product line with its new Tropical Variety Pack and expanded the original SKU to eight additional Southeast U.S. markets last month. Consumers 21 years and older can find Funky Buddha’s craft beers (in Florida) or Premium Hard Seltzers (throughout the Southeast U.S) at retailers by visiting https://find.funkybuddhabrewery.com.