• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Dig Funky Buddha’s beautiful new branding

May 10, 2021Pretty Much a Press Release

 Funky Buddha 1

Florida-based craft brewery Funky Buddha just announced an impressive new look. The brand’s vibrant redesign further defines Funky Buddha as the bearers of funk with a care-free spirit and proud Florida roots. The new design can be seen across Funky Buddha’s entire portfolio of beer and seltzer products and all brand marketing assets.

“The introduction of Funky Buddha’s new vibrant and dynamic brand design perfectly conveys the Funky spirit that is synonymous with the Funky Buddha brand,” said John Linn, Marketing Director, Funky Buddha & Constellation Brands. “The goal of the new brand refresh was to create and emulate the story around Funky Buddha while gaining better brand visibility on shelves at the consumer level.”

Funky Buddha collaborated with branding agency, Moxie Sozo, to reimagine the visual identity. The design pays tribute to the iconic mandala which plays a central role in the logo. The agency created symbolic elements surrounding the mandala that radiate the personalities of each of the flavors within the brews and seltzers, while positioning Funky Buddha as the source of these vibes.

This vibrant artwork extends beyond packaging to brand assets including Funky Buddha’s website, digital and social media, merchandise and advertising. Fans will get a kick out of a series of unusually funky digital videos which will run throughout the summer on major social media platforms.

The new branding will radiate into Funky Buddha’s newest products as well. The company recently debuted Void Shaker, a mysteriously dark and complex stout aged in High West Distillery barrels. In addition to its craft beers, Funky Buddha grew its Premium Hard Seltzer product line with its new Tropical Variety Pack and expanded the original SKU to eight additional Southeast U.S. markets last month. Consumers 21 years and older can find Funky Buddha’s craft beers (in Florida) or Premium Hard Seltzers (throughout the Southeast U.S) at retailers by visiting https://find.funkybuddhabrewery.com.

brewery-NFTs
Marketing idea of the week: Three Denver breweries launch NFT for IRL event
Lasting Joy Brewery opens in Tivoli, N.Y., this weekend, and it looks spectacular
Ken-Hartill-01
Migration Brewing hires distribution veteran to manage its quest to 20,000 bbls
Charlie Papazian Brewing Education Lab at MSU Denver honors Colorado craft beer pioneer

Reader Interactions

Comments

  1. Dragon Trip Hop Clan says

    May 13, 2021 at 4:43 pm

    @funkybuddhabrew @MoxieSozo But it’s still the same beer. Nah, the only thing I’m drinking out of… https://t.co/OpSbs1IVEO

    Log in to Reply

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Sapporo to acquire Stone Brewing, that one brewery that kept saying it wasn’t interested in selling out
  • Harpoon collaborates with Reebok, Elysian reveals new tarot labels and more beers to know this week
  • Carlsberg announces largest test trial of its fully recyclable Fiber Bottles (Mads Mikkelsen’s a fan)
  • Marketing idea of the week: Three Denver breweries launch NFT for IRL event

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Sapporo to acquire Stone Brewing, that one brewery that kept saying it wasn’t interested in selling out
    June 24, 2022
  • Reebok-x-Rec-2Harpoon collaborates with Reebok, Elysian reveals new tarot labels and more beers to know this week
    June 23, 2022
  • Carlsberg announces largest test trial of its fully recyclable Fiber Bottles (Mads Mikkelsen’s a fan)
    June 22, 2022
  • Strategic Partnership HandshakeHarpoon parent company buys Long Trail Brewing brands
    June 21, 2022
  • beer taps brain distribution cbb cropUnfiltered: What to do when my head brewer leaves?
    June 20, 2022
  • Man,Holding,Beer,Can,In,A,Liquor,Store,,Choosing,BeerWhat makes a good craft beer label?
    June 16, 2022

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2022 · CBB Media LLC

Posting....