We point to the pandemic and stay-at-home orders for “changing everything,” but honestly so many ideas that have emerged feel like back-to-basics concepts that work in any era. LUKI Brewery‘s new Circus-in-a-Box is one of these. It is a quarterly box of goodies that brings the brewery’s whimsical elements straight into your living room. Each quarter, the Arvada, Colo., brewery will present seasonal boxes filled with fun-inspired curations and deals from local vendors.
“Hearkening back to our family’s familial roots to the golden age of the circus, our mission has always been about providing our guests with a sense of entertainment, community and wonder,” says LUKI Brewery Founder and Ringmaster Jeff Smith. “COVID-19 changed the way we could socialize so we started brainstorming ways to bring that vibrant taproom experience, in a box, for you to enjoy wherever you go.”
How it works: Available March 16 through May, the spring Circus-in-a-Box will include glassware, snacks, and other seasonally-inspired goods that will bring out your inner child. To get your box of surprises, purchase four crowlers online or in-person and choose the Circus-in-a-Box upgrade.
While supplies last, the first 25 people that select the upgrade will receive the spring box filled with premium, limited-edition goodies not yet available to the public. After that, those choosing the upgrade will get a spring box that includes fun items to enjoy with friends and family.
“Remember that element of surprise when you got a cereal box with a prize inside?” says Smith. “We hope that our Circus-in-a-Box will bring you that same kind of joy—but with beer included.”
Stay tuned to LUKI Brewery social media channels as the brewery untaps and releases clues and unpacking videos for each season of Circus-in-a-Box.