Everyone was talking about Anheuser-Busch’s Bud Light commercials during the Super Bowl. One was a super violent Game of Thrones mashup, and the other was a not-so-subtle knock on competitive light beers that use corn syrup. I say blah to those simple-minded advertisements. Maybe you didn’t notice but Anheuser-Busch actually bought eight ads for various brands during this year’s Super Bowl, including two for Michelob Ultra, specifically its Pure Gold extension, which is a USDA certified organic light lager that’s triple-filtered, brewed free of artificial colors and flavors and “inspired by nature, enjoyed in nature.”
Now, keep those ideas in mind while watching these increasingly odd ads. The first Michelob Ultra Pure Gold Super Bowl commercial above I thought was actually weirdly cool. The Autonomous Sensory Meridian Response ad with Zoe Kravitz gives you goosebumps as the actress and singer whispers into a mic and quietly taps on a Mic Pure bottle surrounded by silent and gorgeous green Hawaiian scenery. The next Super Bowl commercial goes weirder. It’s this spot below where a robot can do everything physically better than humans, yet still can’t enjoy the “naturalness” of Pure Gold, which is kind of sad, noting the bot does seem needlessly cocky.
Then, I noticed the ad below popping up last week on Twitter, making the Pure Gold experience look kind of like the rapture, I guess. Some of the imagery definitely made me forget I was watching a beer ad.
Do corporations even bother focus grouping any more? Or do they really trust that stoned guy in the ad department when he/she comes up with an idea?
— You may be cozy, but I’m cozier (@exeter_acres) February 21, 2019
“HoW mUcH cOrN sYrUp Do YoU uSe?!” -Bud Light
— Name Cannot Be Blank (@mikebayne34) February 21, 2019
Nature is where Bambi wants to chew on your bones.https://t.co/8fGTMQqA4H
— James Mendur (@JamesMendur) February 21, 2019
well you cant do that drinking michelob
— ————————————————– (@singleminedid) February 21, 2019
So is this another addition to the Split trilogy?
— Anti Art (@_realfake) February 21, 2019
That’s how I use to run up the stairs.
— Paigey (@insanexvixen21) February 22, 2019
i dunno about the beer but this commercial sure is pure gold
— Tom Carvel (@tom_carvel) February 21, 2019