The non-alcoholic craft beer market just attracted another big investor. MNG Brands, the parent company of CBD Kratom, has officially acquired WellBeing Brewing Co., a pioneer in the craft non-alcoholic (NA) beer space. The move strengthens MNG Brands’ position in the $11 billion non-alcoholic beverage market while giving WellBeing the resources and distribution muscle to expand its reach. From the press release:
“MNG Brands is driving the future of wellness with innovative, high-quality beverage alternatives,” said Dafna Revah, VP of MNG 2005 Inc. “By integrating our wholesale networks and expertise, we’re expanding access to diverse wellness solutions that meet evolving consumer demands.”
What this means for MNG Brands
MNG Brands is doubling down on alternative wellness beverages, a category that continues to thrive as consumers seek alcohol-free options with functional benefits. With this acquisition, MNG expands its wholesale portfolio beyond CBD, kratom and cannabinoids to include a recognized NA craft beer brand.
More importantly, MNG is leveraging WellBeing’s reputation to launch infused beverages, including THC-infused drinks. This move aligns with rising consumer demand for functional beverages that promote relaxation, mental clarity, and mood enhancement — without the buzz of alcohol. By integrating WellBeing into its wellness ecosystem, MNG Brands is positioning itself as a one-stop shop for retailers looking to stock non-traditional beverage products.
What this means for WellBeing Brewing
For WellBeing Brewing, the acquisition provides a fast track to expanded distribution and increased production capacity. While the brand will continue to operate independently, it now has access to MNG’s operational expertise, financial resources and wholesale network — all crucial for scaling in a crowded NA beer market. WellBeing, founded in 2017 by Jeff Stevens, has built a strong reputation for brewing flavorful, craft-quality non-alcoholic beers using advanced brewing techniques. With MNG’s backing, it can introduce new products faster and reach more consumers nationwide. From the press release:
“WellBeing has always been about quality, flavor, and wellness,” said Jeff Stevens, WellBeing’s founder. “Joining MNG Brands gives us the resources to scale, fulfill more orders, and introduce new products to market.”
The rise of non-alcoholic craft beer
The non-alcoholic craft beer segment continues to attract serious attention. What was once a niche category is now a booming industry, driven by trends like mindful drinking, health-conscious consumers and the rise of sober-curious lifestyles. Big beverage brands have taken notice. Companies like Heineken, AB InBev, and Molson Coors have all expanded their NA offerings, while non-traditional beverage companies are eyeing partnerships with craft NA brands.
Craft breweries are also embracing the non-alcoholic trend, creating innovative brews that cater to mindful drinkers. Brands like Athletic Brewing and Best Day are leading the charge in the United States, while international players like Mash Gang have entered the market with bold offerings. Even celebrities are tapping into this trend; Tom Holland, known for his Spider-Man role, launched his own non-alcoholic beer brand, BERO. MNG’s acquisition of WellBeing is yet another signal that non-alcoholic beer isn’t just a trend.
What’s next?
With WellBeing Brewing now under the MNG umbrella, expect to see new product innovations, broader retail distribution and strategic expansion into infused beverages. The line between craft beer, wellness and functional beverages continues to blur, and MNG is positioning itself at the forefront of this transformation. As consumer demand for non-alcoholic and functional drinks grows, MNG Brands and WellBeing Brewing are well-positioned to tap into the next generation of beverage trends — without the alcohol.
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