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New Belgium Brewing’s digital team receives ‘genius’ status from the Beer Digital IQ Index

July 30, 2015Keith Gribbins

New Belgium Brewing website
Something magical will happen if you click on this image.

We’ll be honest: We’re getting a little tired of singing New Belgium Brewing Co.’s constant praises.

  • New Belgium Brewing named a “best place to work for millennials”
  • WorldBlu certifies New Belgium Brewing as a “Freedom-Centered Workplace”
  • New Belgium Brewing honored as “Best for the Environment”
  • New Belgium Brewing comes up with an even better vaccine for polio

Ok, maybe that last one’s not true (YET!), but hold onto your butts: Here comes another accolade. New Belgium Brewing’s digital team earned something called a “genius badge” from L2’s Beer Digital IQ Index. New Belgium is one of three beer brands, and the only craft beer company, to earn the genius badge. Who were the other two? Bud Light and Budweiser of course.

“Although the term genius feels a little lofty, we’ll gladly take the high compliment,” said Kevin Darst, digital manager at New Belgium. “The beer world is a crowded place where it can be difficult to stand out, so we try and always meet our fans and friends where they are in the digital world. One way is through incorporating personal experiences and giving fans plenty of ways to interact. It’s definitely a fun and ever evolving world, and I can’t say enough about our team here at New Belgium.”

Who’s L2? It’s a benchmarking and education firm, which actually analyzed 67 beer companies for the study. L2 created the Index to serve as the global standard for determining a brand’s digital skills. New Belgium received the distinction for its innovations in e-commerce, social media, its Grand Cru loyalty program, content and paid media and for creatively merging in-person events and digital activations.

The genius badge is only awarded to companies that score 140 points or more using L2’s methodology, which looks at the company’s site and e-commerce, digital marketing, social media and mobile strategies.

New Belgium’s Zealots of Zag Campaign is one example of a highly integrated digital campaign that highlights the brewery’s values and engages brand champions across multiple platforms. Fans are invited to join the digital banter for Zag On by tagging videos and photos, which showcase living in an unconventional but purposeful way, with the hashtag #zagging. There’s also a chance to win a trip to Belgium by creating a #zagging video with content from coworkers’ 5-year anniversary Belgium trip. All stories submitted may be featured on NewBelgium.com and the brewery’s Beer Mode App, as well as New Belgium’s social channels.

New Belgium Brewing donates up to $100,000 with its Bar & Restaurant Relief Fund (applications accepted through April 5)
Friday Fun: Craft beer BBQ collection expands meatworks with spicy Voodoo Ranger IPA beer brat
New Belgium Wheeler X Biker
Gotta watch: New Belgium Brewing produces poignant and artful video series to protect public lands and raise $250,000 for charity
Now arriving at Denver International Airport: New Belgium Brewing in Concourse B

Reader Interactions

Comments

  1. OakLawnPapaJoes says

    August 2, 2015 at 8:22 pm

    RT @BrewStuds: New Belgium’s digital team receives ‘genius’ status from the Beer Digital IQ Index http://t.co/s34MmoqFic #craftbeer http://…

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  2. michelleeclair says

    August 2, 2015 at 6:37 pm

    RT @BrewStuds: New Belgium’s digital team receives ‘genius’ status from the Beer Digital IQ Index http://t.co/s34MmoqFic #craftbeer http://…

    Log in to Reply
  3. BrewStudNo1 says

    August 2, 2015 at 6:11 pm

    RT @BrewStuds: New Belgium’s digital team receives ‘genius’ status from the Beer Digital IQ Index http://t.co/s34MmoqFic #craftbeer http://…

    Log in to Reply
  4. Ohio_Digital says

    August 2, 2015 at 4:56 pm

    RT @BrewStuds: New Belgium’s digital team receives ‘genius’ status from the Beer Digital IQ Index http://t.co/s34MmoqFic #craftbeer http://…

    Log in to Reply
  5. craftbangkok says

    August 2, 2015 at 3:51 pm

    RT @BrewStuds: New Belgium’s digital team receives ‘genius’ status from the Beer Digital IQ Index http://t.co/s34MmoqFic #craftbeer http://…

    Log in to Reply
  6. Sully33Zero says

    August 2, 2015 at 3:43 pm

    New Belgium Brewing’s digital team receives ‘genius’ status http://t.co/cmT1ZG2sOR via @craftbrewingbiz

    Log in to Reply
  7. carlu_fra says

    August 2, 2015 at 3:42 pm

    RT @BrewStuds: New Belgium’s digital team receives ‘genius’ status from the Beer Digital IQ Index http://t.co/s34MmoqFic #craftbeer http://…

    Log in to Reply
  8. KCHopTalk says

    July 31, 2015 at 11:01 pm

    New Belgium Brewing’s digital team receives ‘genius’ status from the Beer Digital IQ Index http://t.co/Ri2cGjAhOM

    Log in to Reply
  9. Serge Lubomudrov says

    July 31, 2015 at 4:07 pm

    Serge Lubomudrov liked this on Facebook.

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  10. craftbangkok says

    July 30, 2015 at 11:16 am

    New Belgium Brewing’s digital team receives ‘genius’ status from the Beer Digital IQ Index http://t.co/dBgIPVZLbc

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