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Ninkasi Brewing debuts Artist in Residence program

July 1, 2015Keith Gribbins

Ninkasi Neil Williams poster
One of the most talented gig poster artists in the country, Neal Williams, kicks off Ninkasi’s Artist in Residence program.

Your brand is your customers’ perception of your company (including your products and your culture). It’s that gut feeling about what you do that ultimately shapes why they either love or hate you. This messaging manifests through many touch points, the most important of which may be your package design.

When it comes to packaging design, inspiring art and quality craft beer have always paired well for Eugene-based craft brewery, Ninkasi Brewing Co. From its very beginning, Ninkasi dedicated itself to art, creating an in-house design team to direct and produce all branding. This year, Ninkasi takes that commitment to the next level with an Artist in Residence (AIR) program. The brewery will open its doors to selected artists with a variety of skillsets, and artists will be contracted annually to work hand in hand with Ninkasi’s marketing and design teams.

Beginning July 2015 (today!), Ninkasi will debut the program with its first AIR artist, Neal Williams. Williams’ artwork is absolutely amazing (check it out). A Eugene-based gig poster artist and illustrator, Williams has worked with notable bands including The Black Keys, Queens of the Stone Age, Dave Matthews Band, The Head and The Heart, Soundgarden, Andrew Bird and Interpol among others.

This story reminds us of when Dogfish Head revamped its seasonal labels — click here to read!

“The forward-thinking use of artwork in our creative has been a significant factor in the success of our brand,” explained Jon Rogers, Ninkasi CMO. “We are thrilled to launch a program to support artists in our local communities and at the same time, help us achieve our mission to Perpetuate Better Living.”

This is not the first time Ninkasi has collaborated with outside artists. Throughout the years, various projects have included collaborations in design and music. Annabelle Garcia, daughter of famed Jerry Garcia, is one of those examples. Garcia provided the key illustrations for three beer releases, including Ninkasi’s Special Release beer, Maiden the Shade. More recently, Ninkasi joined forces with Neal Williams to create the key art for Ground Control, an Imperial Stout fermented with Ale yeast that survived a trip to space and back. After the success of that release in April 2015, the brewery decided it was time to create a program to harness these relationships.

“When I came to Ninkasi, I got the chance to see the brewing process and learn more about the care and attention to detail that goes into the beer; it’s all about taking the time to produce something of quality,” Williams said. “I feel exactly the same way about my illustration work.”

Starting this month, Williams will set up a workspace inside of Ninkasi’s Eugene headquarters. There, Williams will continue his work on outside projects while lending his illustration talents and expertise to Ninkasi-specific collaborations throughout the next year.

“Our goal is to continue to enhance our brand, our workplace and the greater Ninkasi community,” Rogers state. “Through the AIR program, we’ll bring multiple artists with varied skills into our brewery to engage with our workers, offer seminars and collaborate on key projects.”

“So much of my work with bands is done solely over email; being able to go into work and collaborate in-person has been a breath of fresh air,” Williams said. “I’ve been impressed with the amount of creativity surging throughout Ninkasi, as well as the fact that no matter what your position is, your opinion is taken seriously.”

Williams’ first projects will include the label art for a unique offering from the brewery, Imperial Pumpkin Sleigh’r, along with special edition artwork for its India Red Ale, Dawn of the Red, for the 2015 Halloween timeframe.

Grab a craft beer and take a walk through NinkasiCon 2022
ninkasi-dog-photo-contest
Marketing idea of the week: Ninkasi’s dog photo contest
Watch Jamie Floyd, cofounder of Ninkasi Brewing, discuss the brand’s new Dark Horse comic (Legend of Ninkasi)
Let’s drink beer and try Ninkasi Brewing’s At-Home Sports Challenge (contest ends Nov. 1!)

Reader Interactions

Comments

  1. Krones AG says

    July 2, 2015 at 5:06 am

    Krones AG liked this on Facebook.

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  2. Ken Meng says

    July 1, 2015 at 9:51 pm

    Ken Meng liked this on Facebook.

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  3. jspeedymorris22 says

    July 1, 2015 at 3:39 pm

    “Ninkasi Brewing debuts Artist in Residence program” http://t.co/1LGehCyXi9 http://t.co/ltCTIObyg4

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  4. Darren Francis McManus says

    July 1, 2015 at 3:13 pm

    Application? Secret mask-wearing cult invite only? Magic “you’ve been selected!” bottle cap? Sign me up…

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    • Darren Francis McManus says

      July 1, 2015 at 3:30 pm

      Checked their website too…found nothing. Seems like a “clever” way to create press…but maybe they make good beer, who knows.

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  5. Jason Rivera says

    July 1, 2015 at 2:21 pm

    Jason Rivera liked this on Facebook.

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  6. Bob Morrison says

    July 1, 2015 at 2:18 pm

    Great article. Ninkasi Brewing Co showing forward thinking. With Neal Williams debut as the Artist in Residence, that’s a sure hit. His work intrigues. From “The Head & The Heart” to “Dave Matthews Band”. Beautiful works.
    Thanks, Bob Morrison
    http://craftbeermaker.com/

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  7. crsimp01 says

    July 1, 2015 at 1:10 pm

    Ninkasi Brewing debuts Artist in Residence program http://t.co/LIzeBMnAEB via @craftbrewingbiz

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  8. Jason Rivera says

    July 1, 2015 at 1:06 pm

    Darren Francis McManus

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  9. Taylor Cox says

    July 1, 2015 at 12:51 pm

    Taylor Cox liked this on Facebook.

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