Ivanhoe Park Brewing Co., an independent craft brewery and tasting room in Orlando, has signed an agreement with the Lakeland Magic basketball team (an NBA G League affiliate of the Orlando Magic), to be its official craft beer partner. Cool combo.
“Ivanhoe Park Brewing Co. is excited to add another sports team as the official craft beer partner,” CEO and Founder, Glenn Closson mentioned. “This partnership is timed perfectly with our roll out in the Lakeland market, with the recent addition of Bernie Little Distributors.”
The Lakeland Magic are coming from an amazing 2021 season as NBA G League Champions.
“We are so excited to partner with Ivanhoe Park Brewing Co.,” said Hans Steinbrenner, President of the Lakeland Magic. “We can’t wait to reveal the new Lakeland Magic Brew to our fans across Central Florida and we look forward to a long partnership with many fun activations planned.”
Located in Ivanhoe Village, one of Orlando’s Main Street districts, the brewery has been open since summer 2018 and entered distribution later that year in Central Florida with City Beverages. That distribution partnership has grown and allowed Ivanhoe Park Brewing Co. to work with Wayne Densch Inc and newly added Bernie Little Distributors to expand their market reach. They are looking to add a few more distributors in the third quarter of 2022.
This new partnership with the Lakeland Magic will allow Ivanhoe Park Brewing Co. to expand its market growth in the Central Florida region. The brewery will be working on a collaboration brew for next season with details to be announced at a later date.
The Lakeland Magic, based in Lakeland, Fla, are the NBA G League affiliate of the Orlando Magic. One of 30 teams in the NBA G League, the Magic recently won the 2020-21 NBA G League Finals to finish as league champions. The 2021-22 season is underway at the RP Funding Center.