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Pumpkin beer is the undisputed heavyweight champion of seasonals

August 25, 2014Keith Gribbins

Alltech Pumpkin beer
Looking at annual data, seasonal beers peak in interest and sales every October thanks to a signature fall flavor: pumpkin.

Signaling the start of fall, the leaves will soon turn rich shades of red, gold and amber — the same colors as the wide array of craft beers produced by the country’s small and independent brewers this season. Just in time for fall festivities, CraftBeer.com — the Brewers Association (BA) website for beer lovers — has curated a list of these choice seasonal beers from their brewery members.

“Fall is one of the seasons craft brewers love best thanks to its rich and varied crops and seasonal spices,” said Julia Herz, publisher of CraftBeer.com and Brewers Association craft beer program director. “Small and independent brewers utilize autumn’s selection of ingredients to create full-bodied beers with flavor profiles to fit the more brisk fall weather.”

Looking at annual data, seasonal beers peak in interest and sales every October thanks to a signature fall flavor: pumpkin. Pumpkin beer is the undisputed heavyweight champion of the seasonal world — Google searches for “pumpkin beer” alone triumph over Google searches for all four seasonals (“winter beer” + “spring beer” + “summer beer” + “fall beer”). Last year, pumpkin beers lead a surge in seasonal sales, turning an estimated 125,000 lag in case sales into a 300,000 case surplus that briefly put seasonals back at the front of the craft beer pack, ahead of the ever popular India pale ale.

See CraftBeer.com’s Fall Seasonals: 55 Craft Beer Releases for a complete list of the BA’s seasonal craft beer selections and descriptions. To round out your autumn craft beer experience, consider a tour of your local independent brewery.

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Reader Interactions

Comments

  1. RyanSam54556518 says

    August 28, 2014 at 8:03 am

    RT @CrowdBrewed: Pumpkin beer is the undisputed champion of seasonals http://t.co/4xFSaQAz5H @craftbrewingbiz @KentuckyAle #pumpkin http://…

    Log in to Reply
  2. FlyingOtter86 says

    August 28, 2014 at 7:10 am

    RT @CrowdBrewed: Pumpkin beer is the undisputed champion of seasonals http://t.co/4xFSaQAz5H @craftbrewingbiz @KentuckyAle #pumpkin http://…

    Log in to Reply
  3. stockdale27 says

    August 28, 2014 at 5:06 am

    RT @CrowdBrewed: Pumpkin beer is the undisputed champion of seasonals http://t.co/4xFSaQAz5H @craftbrewingbiz @KentuckyAle #pumpkin http://…

    Log in to Reply
  4. czechbeerblog says

    August 28, 2014 at 2:40 am

    RT @CrowdBrewed: Pumpkin beer is the undisputed champion of seasonals http://t.co/4xFSaQAz5H @craftbrewingbiz @KentuckyAle #pumpkin http://…

    Log in to Reply
  5. mpl17 says

    August 27, 2014 at 11:56 pm

    RT @CrowdBrewed: Pumpkin beer is the undisputed champion of seasonals http://t.co/4xFSaQAz5H @craftbrewingbiz @KentuckyAle #pumpkin http://…

    Log in to Reply
  6. KentuckyAle says

    August 27, 2014 at 11:49 pm

    RT @CrowdBrewed: Pumpkin beer is the undisputed champion of seasonals http://t.co/4xFSaQAz5H @craftbrewingbiz @KentuckyAle #pumpkin http://…

    Log in to Reply
  7. mrbrewreview says

    August 27, 2014 at 8:40 pm

    Pumpkin beer is the undisputed champion of seasonals http://t.co/7ESiHTBLZ1 via @craftbrewingbiz

    Log in to Reply
  8. CrowdBrewed says

    August 27, 2014 at 4:41 pm

    Pumpkin beer is the undisputed champion of seasonals http://t.co/4xFSaQAz5H @craftbrewingbiz @KentuckyAle #pumpkin http://t.co/vQBXoV3Jq4

    Log in to Reply
  9. vabrewtours says

    August 27, 2014 at 11:18 am

    Pumpkin beer is king of the seasonals. http://t.co/mJDsJPEQf7 #craftbeer #vacraftbeer

    Log in to Reply
  10. Michigan Beer Maps says

    August 26, 2014 at 6:22 pm

    Michigan Beer Maps liked this on Facebook.

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  11. The Tool Ticket says

    August 26, 2014 at 6:22 pm

    The Tool Ticket liked this on Facebook.

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  12. CraftbeerCarl says

    August 26, 2014 at 1:20 pm

    RT @CavBeerOH: Look who’s featured as a heavyweight pumpkin beer? Our friends @KentuckyAle. Cheers! http://t.co/wTViYaq8QF

    Log in to Reply
  13. AdamHopsLambert says

    August 26, 2014 at 12:10 pm

    Pumpkin beer is the undisputed champion of seasonals http://t.co/cddnAxUWfk via @craftbrewingbiz our Punkin hitting this week

    Log in to Reply
  14. CavBeerOH says

    August 26, 2014 at 12:07 pm

    Look who’s featured as a heavyweight pumpkin beer? Our friends @KentuckyAle. Cheers! http://t.co/wTViYaq8QF

    Log in to Reply
  15. CanopyRoadsBrew says

    August 26, 2014 at 10:45 am

    What’s your favorite seasonal beer (any season)? http://t.co/LI6hkWHmeG

    Log in to Reply
  16. Brewery Insurance Program says

    August 25, 2014 at 5:38 pm

    Brewery Insurance Program liked this on Facebook.

    Log in to Reply
  17. brewbia says

    August 25, 2014 at 3:36 pm

    RT @CraftBrewingBiz: Pumpkin beer is the undisputed heavyweight champion of seasonals. Great info @craftbeerdotcom http://t.co/zM35YpSKQc

    Log in to Reply
  18. BrewandCovered says

    August 25, 2014 at 1:48 pm

    RT @CraftBrewingBiz: Pumpkin beer is the undisputed heavyweight champion of seasonals. Great info @craftbeerdotcom http://t.co/zM35YpSKQc

    Log in to Reply
  19. DMeister14 says

    August 25, 2014 at 1:41 pm

    RT @CraftBrewingBiz: Pumpkin beer is the undisputed heavyweight champion of seasonals. Great info @craftbeerdotcom http://t.co/zM35YpSKQc

    Log in to Reply
  20. landossandos says

    August 25, 2014 at 1:27 pm

    why? “@CraftBrewingBiz: Pumpkin beer is the undisputed heavyweight champion of seasonals.Great info @craftbeerdotcom http://t.co/EAAddnQRRI”

    Log in to Reply
  21. NorthAmKeg says

    August 25, 2014 at 1:14 pm

    RT @crsimp01: Pumpkin beer is the undisputed champion of seasonals http://t.co/eC4CP0XQ1L via @craftbrewingbiz

    Log in to Reply
  22. crsimp01 says

    August 25, 2014 at 1:08 pm

    Pumpkin beer is the undisputed champion of seasonals http://t.co/eC4CP0XQ1L via @craftbrewingbiz

    Log in to Reply

Trackbacks

  1. The Great Pumpkin Beer Trend - says:
    September 25, 2015 at 3:07 pm

    […] polarity, there’s no denying the significance of its market presence. In 2013, according to Craft Brewing Business, pumpkin beer sales turned a 125,000 lag in case sales into a 300,000 case surplus. Each year, more […]

    Log in to Reply
  2. ServeBartendCook Blog: Pumpkin Beer and Fried Chicken Everywhere says:
    September 3, 2014 at 9:10 am

    […] beers in one of my favorite things to do, and it turns out there a lot of people who think like me. An article published by Craft Brewing Business points out that searches for pumpkin beer on Google outnumber the searches for all other seasonal […]

    Log in to Reply

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