• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

SanTan Brewing sets sights on big distribution, hires national business development manager

December 11, 2013Keith Gribbins

SunTan Brewing Wendy Weathers
In her tenure at Oskar Blues, Wendy Weathers worked her way up from a part time bookkeeper to sales coordinator before ultimately earning her place as national sales director.

Just a few weeks after the official grand opening celebration at SanTan Brewing Co.’s new 35,000-square foot production facility, owner and brewer Anthony Canecchia announced his plans to expand distribution of SanTan’s hand-crafted beer into southwest markets including California, Nevada, New Mexico, Colorado and Texas. To help put those plans into action, SanTan Brewery has hired former Oskar Blues’ national sales director, Wendy Weathers, to head its national business development.

“We have been friends with Wendy for several years and couldn’t be happier about having her join our family at SanTan,” stated Canecchia. “Wendy’s passion for craft beer and accomplishments at Oskar Blues [Brewery] are two of the many traits that complement the culture of SanTan Brewing.”

In her tenure at Oskar Blues, Weathers worked her way up from a part time bookkeeper to sales coordinator before ultimately earning her place as national sales director.

“I’m very excited to be a part of a forward-thinking, ambitious company that wants to grow their business in a way that keeps them grounded and enthusiastic about what we will be doing,” Weathers said. “This position allows me to celebrate my passion for the business of beer as well as my love for the inner workings of the distributors, account and consumer relationship that are so important in this industry.”

SanTan Brewing Co. is the second largest craft brewery in the state of Arizona and the 14th fastest growing craft brewery in the nation according to the Brewers Association data of 2012. Weathers’ goal will be to identify and develop expansion efforts into new markets. This will entail analyzing and developing relationships with distributors and accounts as well as creating marketing/business plans to drive sales, specific to each territory. In addition, her goal will be to identify sales representatives in each market that will help educate consumers and tell the SanTan story.

SanTan‘s core brands, Devil’s Ale, HopShock IPA and GABF award winning seasonal, Mr. Pineapple Wheat, will be the focus of SanTan’s expansion into the new markets.

Oskar Blues growth
Oskar Blues update: Depletions growth near 30 percent, closes on 200K bbl mark
San Diego selected as site for 2023 Homebrew Con
The Brewers Association announces CBC travel grants to its 2023 Nashville conference
Here are the 2022 World Beer Cup winners

Reader Interactions

Comments

  1. jenpruett says

    December 11, 2013 at 9:30 pm

    RT @BrewandCovered: @SanTanBrewing announces plans to expand distribution into southwest markets including CA, NV, NM, CO & TX. http://t.co…

    Log in to Reply
  2. BrewandCovered says

    December 11, 2013 at 5:33 pm

    @SanTanBrewing announces plans to expand distribution into southwest markets including CA, NV, NM, CO & TX. http://t.co/YTJJcXotIA

    Log in to Reply
  3. jenpruett says

    December 11, 2013 at 1:32 pm

    @CraftBrewingBiz Thanks for your support!

    Log in to Reply
  4. jenpruett says

    December 11, 2013 at 1:32 pm

    RT @CraftBrewingBiz: [email protected] sets sights on big distribution, national business development manager.
    http://t.co/yNHUba8cZD

    Log in to Reply
  5. Justin Bannister says

    December 11, 2013 at 12:14 pm

    Justin Bannister liked this on Facebook.

    Log in to Reply

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • MicroStar Logistics launches Network Services Division to manage reusable plastic pallets for the beer Industry
  • Analyst speculates on Heineken acquiring Boston Beer, stock jumps
  • United States Bartenders’ Guild now has access to WOTVS Hospitality Assistance Program
  • Tröegs new canning line will increase production and accommodate new packaging types

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Koga-brothers-karben4Karben4 Brewing to relaunch Ale Asylum brand
    March 20, 2023
  • 4 steps to understanding the filtration process in craft beer
    March 20, 2023
  • newbelgium_2023_wildnectar-shopping-basket_family_IMG_2Beyond beer: Examples of craft breweries exploring canned cocktails
    March 16, 2023
  • brooklyn 35 featureBrooklyn Lager turns 35 and more beers to know this week
    March 14, 2023
  • Backwoods Brewing to open a 19-acre resort called Party Acres in the Columbia River gorge this May
    March 13, 2023
  • Distribution update: NYC’s Alewife Brewing now sells in eastern Pennsylvania + news from Maui, Urban South and more
    March 13, 2023

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2023 · CBB Media LLC