• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Seasonal craft beer striking summer gold

May 21, 2013Jason Morgan

What’s better than getting together with friends and sharing a couple cold ones on a warm summer’s day? Getting together and sharing a seasonal craft beer. This summer, seasonal beers are more popular than ever before. A recent study from Mintel shows that 84 percent of craft beer consumers like to choose their beer depending on the season. Another survey from Nielsen indicated 40 percent “like the seasonal offerings” as a primary reason to purchase craft beer.

Craft Beer Summer Seasonal
Summer breeze (and beers) make craft drinkers feel fine. A survey from Nielsen indicated 40 percent “like the seasonal offerings” as a primary reason to purchase craft beer.

“It’s that time of year when beer lovers seek out lighter-bodied and sessionable craft beers,” said Julia Herz, publisher of CraftBeer.com and Brewers Association craft beer program director. “Small brewers have taken summertime seasonal offerings to a new level with palate-pleasing beers that help combat the long, hot days ahead.”

Here at Craft Brewing Business, we’re in full summer seasonal swing. Founders Brewing’s Dave Engbers sat down with our own Keith Gribbins to talk All Day IPA — the brewery’s latest summer seasonal offering and its first foray into the canned craft beer space. In early April, Founders announced plans to can All Day IPA — packaged in 12 packs which will be available this summer.

Last week, we caught up with Bell’s Brewery Vice President Laura Bell to talk about the perennial favorite Oberon, Bell’s summer wheat beer offering.

“Thanks to Bell’s drinkers and craft enthusiasm, it turned Oberon into this phenomenon for us … Oberon is definitely the flagship, not only for the wheat beer category at Bell’s, but also for Bell’s in general,” Bell told us. “We sell more Oberon during Oberon season than we do any other year-round beer. That’s being closely challenged by Two-Hearted [IPA], but it’s still the most popular beer we sell. We’re very lucky in that our customers made that beer successful — that was not a decision necessarily made by us entirely, which is kind of fun to say.”

As the days grow longer and warmer, be sure to let us know what seasonal craft beers you’re cooling down with and keep it tuned to CBB for all your craft beer industry news.

Watch: Grab a beer and get smart with these four Founders Beer University videos
Watch: Relax with a beer and digitally enjoy Bell’s Brewery’s Kalamazoo, Mich., beer garden
Relax with three peaceful 30-minute videos of Bell’s beer and brew garden under snow
Watch: Meet the characters that make Bell’s Eccentric Café a must-visit beer and entertainment destination

Reader Interactions

Comments

  1. BBsBrewery says

    May 22, 2013 at 12:47 pm

    Seasonal craft beer striking summer gold http://t.co/AcirTidm9e

    Log in to Reply
  2. leftlanebrewing says

    May 21, 2013 at 4:21 pm

    We’re excited that #summer #craftbeer is a big hit, because #LLB Summer Suitcase is the best! #ctcraftbeer http://t.co/Bhqop1ypRu

    Log in to Reply
  3. DenverBeerGuy says

    May 21, 2013 at 4:14 pm

    RT @CraftBrewingBiz: Seasonal craft beer striking summer gold #CraftBeer http://t.co/Q78AQEDq5u

    Log in to Reply

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Craftpeak launches Square integration within its digital storefront
  • Why (and how) Cabarrus Brewing will stick with online sales post-lockdown
  • Marketing Idea of the Week: CraftHaus Brewery’s scratch ‘n sniff cans
  • Portland Cider Co. donates $12,500 to Hunger-Free Schools

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • libdib online beer distributorWhy (and how) Cabarrus Brewing will stick with online sales post-lockdown
    February 25, 2021
  • craft beer consumer tastesCraft Beer Consumer Habits in February 2021: Are on-site attitudes changing?
    February 24, 2021
  • No and low alcohol beer grew 30+ percent last year, now enjoy some big haps in the NA beer sector
    February 23, 2021
  • How to Seduce a Distributor: The importance of branding, common misconceptions and automatic disqualifiers
    February 22, 2021
  • I would totally sit in a hot tub of hops and drink chill pints at this new beer spa in Denver
    February 18, 2021
  • truly hard seltzer‘Truly’ crushing it: Boston Beer nets over $1.7 billion in 2020 revenue
    February 18, 2021

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2021 · CBB Media LLC

Continue ...

sponsored by