• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Seasonal craft beer striking summer gold

May 21, 2013Jason Morgan

What’s better than getting together with friends and sharing a couple cold ones on a warm summer’s day? Getting together and sharing a seasonal craft beer. This summer, seasonal beers are more popular than ever before. A recent study from Mintel shows that 84 percent of craft beer consumers like to choose their beer depending on the season. Another survey from Nielsen indicated 40 percent “like the seasonal offerings” as a primary reason to purchase craft beer.

Craft Beer Summer Seasonal
Summer breeze (and beers) make craft drinkers feel fine. A survey from Nielsen indicated 40 percent “like the seasonal offerings” as a primary reason to purchase craft beer.

“It’s that time of year when beer lovers seek out lighter-bodied and sessionable craft beers,” said Julia Herz, publisher of CraftBeer.com and Brewers Association craft beer program director. “Small brewers have taken summertime seasonal offerings to a new level with palate-pleasing beers that help combat the long, hot days ahead.”

Here at Craft Brewing Business, we’re in full summer seasonal swing. Founders Brewing’s Dave Engbers sat down with our own Keith Gribbins to talk All Day IPA — the brewery’s latest summer seasonal offering and its first foray into the canned craft beer space. In early April, Founders announced plans to can All Day IPA — packaged in 12 packs which will be available this summer.

Last week, we caught up with Bell’s Brewery Vice President Laura Bell to talk about the perennial favorite Oberon, Bell’s summer wheat beer offering.

“Thanks to Bell’s drinkers and craft enthusiasm, it turned Oberon into this phenomenon for us … Oberon is definitely the flagship, not only for the wheat beer category at Bell’s, but also for Bell’s in general,” Bell told us. “We sell more Oberon during Oberon season than we do any other year-round beer. That’s being closely challenged by Two-Hearted [IPA], but it’s still the most popular beer we sell. We’re very lucky in that our customers made that beer successful — that was not a decision necessarily made by us entirely, which is kind of fun to say.”

As the days grow longer and warmer, be sure to let us know what seasonal craft beers you’re cooling down with and keep it tuned to CBB for all your craft beer industry news.

Bell’s Brewery announces Inspired Giving grant program with a focus on water stewardship
RaiseAWing_Branded_Image_2
Bell’s Brewery partners with Meals on Wheels America to raise awareness for seniors, fight food insecurity
Watch: Grab a beer and get smart with these four Founders Beer University videos
Watch: Relax with a beer and digitally enjoy Bell’s Brewery’s Kalamazoo, Mich., beer garden

Reader Interactions

Comments

  1. BBsBrewery says

    May 22, 2013 at 12:47 pm

    Seasonal craft beer striking summer gold http://t.co/AcirTidm9e

    Log in to Reply
  2. leftlanebrewing says

    May 21, 2013 at 4:21 pm

    We’re excited that #summer #craftbeer is a big hit, because #LLB Summer Suitcase is the best! #ctcraftbeer http://t.co/Bhqop1ypRu

    Log in to Reply
  3. DenverBeerGuy says

    May 21, 2013 at 4:14 pm

    RT @CraftBrewingBiz: Seasonal craft beer striking summer gold #CraftBeer http://t.co/Q78AQEDq5u

    Log in to Reply

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Cadaverine: When your beer smells like dead human
  • Unfiltered: There are weevils in my grain – what do I do?
  • Festo takes new approach with VZXA angle seat valves
  • People news: Industry icon John Mallett steps down from Bell’s + moves from Craft ‘Ohana, BrewDog USA and more

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Cadaverine: When your beer smells like dead human
    January 26, 2023
  • beer taps brain distribution cbb cropUnfiltered: There are weevils in my grain – what do I do?
    January 26, 2023
  • People news: Industry icon John Mallett steps down from Bell’s + moves from Craft ‘Ohana, BrewDog USA and more
    January 25, 2023
  • Premium beer products were one of the top growth markets of 2022, says IWSR 
    January 23, 2023
  • Fair State Brewing Cooperative launches Minnesota’s first cannabis beverage fulfillment, copacking and distribution center
    January 23, 2023
  • Fat-Tire-cansFat Tire and other craft beer legacy brand updates to know in 2023
    January 17, 2023

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2023 · CBB Media LLC