SteadyServ Technologies, an emerging technology company, announced that Reconomy’s Stepfan Jefferies has partnered with SteadyServ to lead the company’s distributor and wholesaler roll-out strategy and sales initiatives. In this role, Jefferies will be responsible for the strategic development of sales and support of the iKeg system with independent, U.S. distributors. iKeg is a mobile, SaaS-based inventory management solution for the beer industry.
With more than 20 years of business development, marketing, technology and sales knowledge, Jefferies brings a wealth of beverage industry knowledge to the SteadyServ team. His experience leading organizations through technology-driven change will play a critical role in sales to distributors and brewers, and support of the iKeg system in retail establishments.
“Stepfan’s significant experience and relationships with beverage and beer wholesalers and brewers is invaluable,” said Steve Hershberger, co-founder and CEO of SteadyServ. “We couldn’t be more excited to have him as part of our leadership team and he’ll play a key part in our growth.”
“I’ve seen SteadyServ’s dedication to customers and the industry firsthand, and I’m looking forward to continuing to help cultivate this very important brand. From distributors to retailers, brewers and even consumers, SteadyServ is changing the way beer is distributed and consumed,” Jefferies said.
Reconomy Inc., consisting of Beverage Intell & IntelliPlace, is a full-service strategic planning and technology implementation company that specializes in providing top-of-class research, procurement, activation and service to brands, business and organizations across the industry.
SteadyServ is the maker of the iKeg system, which accurately measures and reports the real-time inventory of draft kegs and automates the order and fulfillment process for draft beer, as well as, bottled and canned beer. In November 2013, SteadyServ rolled out the iKeg system in partnership with distributors such as Monarch Beverage, the largest single-location distributor in the United States and Premium Beverage Distribution.