• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

SweetWater Brewing becomes ‘exclusive craft beer partner’ for Atlanta Braves

April 9, 2014Keith Gribbins

New SweetWater Beer Island
It’s not a mirage. It’s just the new SweetWater Beer Island.

SweetWater Brewing Co. is making friends with some big Atlanta-area brands. Last week, the company announced a partnership with Delta, specifically serving its craft cans on flights from Atlanta to New York. Now, with baseball season in full swing, SweetWater Brewery has announced a partnership with the Atlanta Braves. In fact, SweetWater looks to be the “exclusive craft beer partner” for the 2014 Braves season.

Craft beer and baseball partnerships are booming nationwide as fans are requesting local flavors to pair with their local teams. With SweetWater’s beers brewed right up the street, this partnership looks to provide fans with an ultra-fresh lineup of craft beer on site.

It appears the recent addition of SweetWater’s can line has been a game changer for the brewery. SweetWater launched its new canned brews (420 Extra Pale Ale and IPA) this March and the 16-ounce cans will be featured expansively throughout Turner Field. The partnership also features a newly rebranded SweetWater beer island centrally located in Fan Plaza. A team of artists and engineers hired by the brewery began hand-designing a rebranding of the pavilion to emulate parts of the brewery and its culture featuring hand-painted brick work, tie dye artwork and a 30-foot fishing pole to reel fans in upon entry.

We suggest you snag tickets to Turner Field and find out for yourself.

Alpine Beer opens up a taproom/outdoor roof bar in San Diego’s Petco Park
Goin Coastal SweetWater Brewing
SweetWater brewer Nick Nock’s preformance is priceless in this Goin’ Coastal video
ffreddie_Bensch_sweetwater_Brewing_Cbb_Crop
SweetWater Brewing begins searching for two new breweries
Kim Jones Headshot SweetWater
SweetWater Brewing names Kimberly Jones as CFO

Reader Interactions

Comments

  1. Brian_Godfrey says

    April 10, 2014 at 10:07 am

    SweetWater Brewing becomes ‘exclusive craft beer partner’ for Atlanta Braves http://t.co/6BGloqerNI

    Log in to Reply
  2. STFU77 says

    April 9, 2014 at 5:54 pm

    RT @CraftBrewingBiz: SweetWater Brewing becomes ‘exclusive craft beer partner’ for Atlanta Braves. @sweetwaterbrew http://t.co/vvMNHLd2sG

    Log in to Reply
  3. The_Eric_Dunn says

    April 9, 2014 at 3:04 pm

    RT @crsimp01: SweetWater Brewing becomes craft beer partner for Atlanta Braves http://t.co/GfUqr5GDUt via @craftbrewingbiz

    Log in to Reply
  4. MWCanning says

    April 9, 2014 at 3:02 pm

    RT @CraftBrewingBiz: SweetWater Brewing becomes ‘exclusive craft beer partner’ for Atlanta Braves. @sweetwaterbrew http://t.co/xdNHLU0Gt9

    Log in to Reply
  5. DenverBeerGuy says

    April 9, 2014 at 3:00 pm

    RT @crsimp01: SweetWater Brewing becomes craft beer partner for Atlanta Braves http://t.co/GfUqr5GDUt via @craftbrewingbiz

    Log in to Reply
  6. crsimp01 says

    April 9, 2014 at 2:52 pm

    SweetWater Brewing becomes craft beer partner for Atlanta Braves http://t.co/GfUqr5GDUt via @craftbrewingbiz

    Log in to Reply
  7. DenverBeerGuy says

    April 9, 2014 at 2:37 pm

    RT @CraftBrewingBiz: SweetWater Brewing becomes ‘exclusive craft beer partner’ for Atlanta Braves. @sweetwaterbrew http://t.co/vvMNHLd2sG

    Log in to Reply

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Yakima Chief Hops launches data-driven hop innovation program
  • Fawn Weaver announced as keynote speaker of Craft Brewers Conference 2024
  • Beer purchasing stabilizes to close out the year, but craft still at low levels
  • Cincinnati’s MadTree Brewing becomes a B-Corp, so let’s learn how they did it

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Cincinnati’s MadTree Brewing becomes a B-Corp, so let’s learn how they did it
    December 4, 2023
  • Westbound and Down craft brewery exterior cbb cropColorado’s Westbound & Down Brewing acquires Aspen Brewing and Capitol Creek Brewing
    December 4, 2023
  • Aaron Reames of Bent Water Brewing cbb crop2024 market predictions from three top craft brewers
    December 4, 2023
  • craft beer neon marketing sign‘Experience creates consumption’ tops BrewLogix list of craft beer trends to watch
    November 30, 2023
  • BarTrack Smart Draft SystemBarTrack launches The Smart Draft System, teasing real-time beverage quality analytics and automated inventory management
    November 28, 2023
  • Hand of bartender pouring a large lager beer in tapOn-premise report: 2023 Thanksgiving eve insights from BeerBoard
    November 28, 2023

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2023 · CBB Media LLC