Melvin Brewing is a beer brand and full-scale brewery in Alpine, Wyo., with two cool satellite locations you can see above. Melvin won Small Brewpub and Small Brewpub Brewer of the Year awards from the Brewers Association in 2015. Today, Melvin Brewing’s home base has a 20,000-sq-ft facility on six acres in beautiful Lincoln County (just look at this place) and a 30-bbl brewing system engineered around its high gravity beers. Melvin also has national distribution, numerous award winning beer recipes (especially those West Coast-style IPAs) and, well, there were those sexual misconduct incidents a few years back.
That same Melvin brand may also be up for sale, or maybe just looking for the right partner. Who’s to say? Could it be you? Could it be me?
Recently, a press release announced Melvin Brewing’s intent to seek a strategic partner that could support and assist with its current growth initiatives.
GLC Advisors & Co. LLC (“GLC”), a leading independent investment banking advisory firm, along with industry expert Ethan Stienstra, a craft brewery veteran and visionary beverage brand portfolio and marketing strategist, have been retained to explore strategic alternatives available to the company, including the possible sale of the company.
To keep pace with the ongoing and increasing demand for Melvin Brewing’s products, Melvin successfully completed an oversubscribed capital raise through the company’s existing shareholder base. In addition to the recent capital raise, establishing a strategic partnership allows Melvin to accelerate immediate growth goals including brewery and pub upgrades, expansion of current on-premise sales channel partners, increasing market share in existing western markets, and entering new geographies.
“As a Denver-based team, GLC’s Middle Market M&A Team has witnessed the Melvin brand grow and flourish throughout the Rocky Mountain West” said Michael Richter, managing director at GLC. “We are tremendously excited to have the opportunity to support Melvin’s next phase of growth in seeking a strategic partner to deepen the company’s penetration in existing markets while also accelerating expansion in surrounding markets while also increasing their ability to efficiently service a fast-growing restaurant/pub partner. Our M&A team’s proven ability to achieve great outcomes for consumer products — and specifically — food and beverage companies in prior transactions is the perfect fit to Melvin’s ambitious pursuit of growth and success.”
“An opportunity to partner with or own an iconic brewery and pub like Melvin Brewing with proven consumer trusted craft brands does not happen very often,” stated Stienstra. “Melvin’s state of the art brewing facility and pub is located in Alpine, Wyo., near the town of Jackson, Jackson Hole Resort, Teton National Park, and Yellowstone National Park. This location is a marketer’s dream with numerous opportunities for brand building and sampling with outdoor enthusiasts visiting from around the world. The Alpine lakeside location surrounded by snow covered mountains offers one of the best destination brewery development opportunities in the industry. I am thrilled to be working with the Melvin and GLC teams to make this a dream transaction.”
Together, GLC and Stienstra offer an ideal combination of M&A advisory expertise and craft brewing industry acumen.
“The culture of Melvin is based on living life passionately and keeping fun and a bit of madness at the core of our brand, with beer as our business platform. Melvin Brewing is also about valuing our team, valuing our customers and valuing our brand,” said Frank Magazine, Melvin Brewing’s CEO. “While experiencing strong growth over the COVID years, we are prepared to step forward into our next phase of growth. We are seeking a business partner that understands and embraces our culture and beliefs while supporting our vision to turn our Alpine Mothership into a fully developed destination brewery and to introduce Melvin brands and madness to an expanded customer base. Remember, if your beer is not madness, it’s not beer.”