It’s time to brand your feet. Outdoor brand partners Chaco Footwear and New Belgium Brewing Co. recently announced the launch of the Chaco x New Belgium 30th Anniversary Collection. The exclusive sandal collection (dig them here) pays homage to New Belgium’s 30th anniversary with sandals crafted for all of life’s wildest adventures. This is the third collaboration the brands have worked on together and the most extensive collection to date.
The collaboration features two limited-edition prints, Wild Mountain Taupe and Wild Ride Amber. Wild Mountain Taupe showcases a subtle mountain print in New Belgium’s classic logo colors, while Wild Ride Amber reflects a bold, striped pattern. These prints are available in both the Classic Z/1 sandal (MSRP: $105), and Chillos Slides (MSRP: $60), for men and women.
“We’re stoked to partner with our friends at Chaco on two limited-edition sandals that celebrate New Belgium’s 30th anniversary,” said Heather Johnston, Director of Retail and Operations at New Belgium Brewing. “It’s been an amazing wild ride, and we can’t think of a better way to honor our fans and pay tribute to three decades of brewing world-class beers than with these sandals designed for all of life’s human-powered adventures.”
The Chaco x New Belgium 30th Anniversary Collection takes inspiration from New Belgium’s limited-edition 30th celebration brews, Wild Ride Amber IPA and 30th Anniversary Wild Ale. Paired with Chaco’s iconic Z/sandals and best-selling Chillos Slide, this line celebrates two brands that embrace adventure with a purpose.?
“New Belgium has been a great partner to work with the past couple of years, and we are honored to help them celebrate their 30th anniversary,” said Lyndi Bell, Brand Marketing Manager at Chaco. “We hope this collection inspires people to get outside, explore, and crack open a cold one.”
To help celebrate the collection’s launch, Chaco’s Fit for Adventure Tour Bus will be at New Belgium’s Asheville Liquid Center on October 7th, where customers will be able to purchase the collaboration pairs in person as well as have existing sandals repaired free of charge.
The Chaco x New Belgium 30th Anniversary Collection is now available online at Chacos.com/new-belgium-30.