Draft programs have a big impact on the profitability of overall brewery operations, and technology solutions company BrewLogix has debuted a new software solution for managers to gain more inventory insight and drinking data to ease typical pain points.
“Our conversations with real people ‘on the ground’ revealed a frustration that spreadsheets, post-it-notes, whiteboards and other static tools are blocking the highest profit potential for draft program outcomes. Even the most intuitive and knowledgeable managers are seeking methods to streamline and automate product and information flow in real time,” said Lori Bolin, President & Chief Strategy Officer, BrewLogix.
Developed after three years of research and pilot testing, the new Performance Platform combines accurate product knowledge with customers’ ounce-by-ounce data.
What’s the value in that? BrewLogix points to these four impact areas:
Real-time management and tracking of kegged inventory: BrewLogix hypes an accurate inventory report within seconds. Integrated location, product, cost, and depletion data automatically travels with each keg throughout its life cycle and illuminates inventory statuses at all times.
On deck keg planning and workflow automation: Managers gain full visibility to all taps, coolers, kegs and product attributes to create an optimal lineup. As staff follows the on deck plan, critical “next up” information (including product/keg info, cooler, coupler, etc.) automates through a visual on deck map, increasing accuracy while reducing chaos.
On tap product performance metrics: Ounce-by-ounce performance data gives managers practical tools to hit freshness and throughput goals, anticipate kick dates, predict high and low demand periods, evaluate pours remaining, and raise the financial performance of the draft program. Visual depictions of on tap product performance get the right information to the right people at the right time for the best results.
Automated access to brewery-sourced product knowledge: Staff gets real-time access to on tap and on deck product knowledge, increasing staff performance, the customer experience, and sales receipts.
“The Performance Platform responds to the gaps the market has identified in the cooler, at the tap, and at the table,” Bolin says. “It very practically (and visually) delivers inventory data, performance metrics, product knowledge, and critical insights into the on-premise environment in ways that have never been done before.”
How does it gain all these insights? Patented weight sensor technology that the company says never touches the product, to ensure draft quality is never compromised. The platform is powered by BrewLogix’s integrated ecosystem which includes MarketMyBrewery and BreweryDB.
With MarketMyBrewery, BrewLogix works directly with brewers to source meaningful product and taproom data. This information in turn powers BreweryDB, a curated database of independent craft breweries in the world. Craft connoisseurs use BreweryDB to find their next brewery experience.