Bekina Boots is launching the first Black Friday Event in its 60-year history. As a global leader in safety work boots, this strategic switch aims to get warm, waterproof boots onto gift lists this year.
“Anyone who has a wintry commute or works outdoors in winter can appreciate getting a gift of warm, dry feet for the holidays. So, instead of just focusing on commercial markets, we’re reaching out to consumers in need of unique gift ideas,” Charlotte Meirschaert, Business Development, Bekina Boots, said. “Our boots are lighter and more comfortable than most work boots, so they’re easy to wear every day.”
Bekina Boots has a long, global history in the commercial fishing, agriculture, construction and food service business. U.S. brewers have picked up on the comfort and quality and are now sporting them in breweries and taprooms. Artic researchers have found Bekina Boots stand up to frigid temperatures while Alaskan fishermen appreciate the safety and easy on-off and cleaning properties.
Bekina actually has boots specifically focused on the brewing sector with its StepliteX SolidGrip and Steplite EasyGrip brands.
Let’s start with traction in the brewhouse. Both of these Steplite brands are SRC-tested, meaning they are highly slip resistant yet flexible for maneuvering on tanks or machinery. Progressing with safety, both the Steplite EasyGrip and StepliteX SolidGrip come with varying levels of safety certification (04, S4 or S5) and the option of steel toe caps. These are high thermal insulation boots that can handle temperatures as low as -4°F (EasyGrip) to -22°F (SolidGrip), but they are also not heavy, which makes them stand out. Bekina Boots are made with a high-quality polyurethane called Neotane, which the company notes is 40 percent lighter than rubber or PVC, with high thermal insulation value and better longevity than rubber and PVC. These are lightweight waterproof boots, offering optimal traction even on wet and oily surfaces, without feeling like two cinderblocks are wrapped around your hooves.
Andy Lize of Pewaukee, Wis., said “I heard about Bekina Boots from a friend in construction so I tried a pair. These take me ice fishing, shoveling snow, all the winter sports we do. And I’m getting my wife a pair for taking the kids to the bus stop and maneuvering through spring slush. They look cool, too. She’ll love them.”
Bekina Boots will be supporting this Black Friday event with digital media and a 20% discount at Amazon for the long holiday weekend, November 25-28. Just click here.
Bekina Boots is a family-owned Belgium-based boot manufacturer established in 1962 with U.S. operations. Bekina Boots researches and manufactures boots made using Neotane, a proprietary polyurethane material, resulting in the most innovative boots today. It is an international manufacturer specializing in durable safety boots for the brewing, distilling, food processing, agricultural, fishing, construction, and industrial sectors.
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