Sometimes high-tech business concepts need simple explanations. OrchestratedBEER is brewery management software for craft breweries, but what exactly does it do? Well, OrchestratedBEER manages all the processes involved in the production of beer, managing recipes, records, ingredients, cost of materials, accounting and finances. The software can even carry out brewing scenarios such as planning, scheduling and production and address the sales order fulfillment and CRM scenarios to help brewery sales staff make better promises to customers by having access to accurate, updated information. But if that’s too complicated, just watch the mildly hilarious animation above. It explains a few of the pitfalls of new craft brewers and how brewing management software can help.