The Hop Growers of America (HGA) recently released its 2024 Annual Report, packed with insights on production trends, global markets, climate initiatives, and new opportunities for brewers. With challenges like regulatory changes and shifting consumer demand, along with exciting growth in emerging markets, the report is an interesting read when considering the future of beer. We figured brewers, hop merchants, industry pros, and even beer nerds could glean some practical takeaways from a quick list summary of the report. Here are the top 10 insights you need to know.
1. U.S. hop production dips slightly
After years of expansion, U.S. hop acreage and production declined in 2024. Growers planted fewer acres, responding to oversupply and cooling demand from the craft sector. There were acreage reductions of 18% in the Pacific Northwest, eliminating over 9,500 acres.
2. America is No. 2 in global hop supply
The U.S. supplied 34.7% of the world’s hops in 2024, second only to Germany. Washington, Oregon, and Idaho accounted for 98% of U.S. production.
3. Brewers are experimenting more with U.S. hops
In brewing seminars overseas (conducted by HGA), 81% of participants reported experimenting with U.S. hop varieties. That’s a major jump from 65% the previous year.
4. Climate challenges are getting more attention
HGA is ramping up sustainability and climate strategy efforts. Expect more investment in drought-resistant varieties and more education on eco-friendly farming practices.
5. Good Bines certification gains traction
HGA’s Good Bines program saw strong participation. More growers are certifying practices related to food safety, water use, and soil management. Good Bines is a communication and education platform where HGA members can complete self-assessment modules and access education resources.
6. Regulatory threats in Europe impact U.S. exports
Pesticide residue rules in the European Union could threaten U.S. hop exports. Retroactive regulations on bifenazate and etoxazole could create serious supply chain challenges. Check out page 13.
7. Global brewing contests are expanding
HGA-sponsored brewing contests in Europe and Brazil pushed adoption of U.S. hops like Talus, McKenzie, and Vista. Every participant brewed at least one commercial beer using American hops.
8. Research infrastructure is growing
The new USDA-ARS Picker Barn Facility at Washington State University now includes a Wolf 170 picker, room for a custom experimental kiln (currently underway), as well as a processing area for data collection and pelletizing.
9. Emerging markets are heating up
India and Vietnam were key targets for HGA in 2024. Craft beer is booming in both countries, offering major export opportunities for U.S. growers and brewers.
10. Sustainability recognition takes center stage
Prairie Hop Farms received HGA’s “Top of the Trellis” award for sustainable farming. The farm’s innovations in soil health, irrigation, and pest management are setting new industry standards.
Final thoughts
The 2024 HGA Annual Report highlights both challenges and opportunities for the brewing industry. For brewers, the key takeaways are clear: diversify hop sourcing, pay attention to international regs and tariffs, and lean into sustainability.
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