Marketing and Advertising Code: The BA updated its Marketing and Advertising Code to help brewers maintain high standards and act as responsible corporate citizens. New language has been included to address that beer advertising and marketing materials should not use sexually explicit, lewd, or demeaning brand names, language, text, graphics, photos, video, or other images that reasonable adult consumers would find inappropriate for consumer products offered to the public. Any name that does not meet the Marketing and Advertising Code that wins a BA produced competition including the Great American Beer Festival (GABF) or World Beer Cup will not be read on stage or promoted in BA materials, and will not be permitted to use the GABF or World Beer Cup intellectual properties in their marketing.
Additionally, the BA has convened an Advertising Complaint Review Board should an issue arise that warrants further review and action.
CBC Symposium Beer: Each year the BA works closely with the local state guild to create the CBC Symposium Beer. Washington, D.C., presented an exciting opportunity to collaborate with the D.C., Virginia and Maryland guilds and involve area craft breweries. CBC attendees received a can of Family Tree, a Belgian pale ale whose recipe highlights the camaraderie among five D.C.-area brewers — Manor Hill Brewing, Vanish Farmwoods Brewery, Waredaca Brewing Company and DC Brau Brewing Company — who got their start at Flying Dog Brewery.
Government Affairs: More than 230 brewers, brewery owners and state guild representatives participated in the CBC Hill Climb, talking with Congressional staff about legislation important to the brewing community including the Craft Beverage Modernization and Tax Reform Act. Introduced at the beginning of the 115th Congress, this legislation would lower the federal excise tax paid by craft brewers. Brewers explained that a recalibration of the tax rate would allow them to reinvest in their companies, creating the opportunity for more local manufacturing jobs.
The 2018 CBC will be held in Nashville, Tenn., from April 30-May 3, in conjunction with the 2018 World Beer Cup, the most prestigious beer competition in the world. The BA will be back in D.C. this June 2 and 3 for SAVOR, the premier craft beer and food pairing event in the country, featuring 86 small and independent craft brewers from all over the U.S.