• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • About Craft Brewing Business

Craft Brewing Business

Professional Insight, Unfiltered

Craft Brewing Business Craft Brewing Business
  • News
  • Business & Marketing
  • Packaging & Distribution
  • Equipment & Systems
  • Ingredients & Supplies
  • Webinars & White Papers
  • News
  • Business & Marketing
  • Ingredients & Supplies
  • Packaging & Distribution
  • Equipment
  • Webinars & White Papers
  • COVID-19

Alcohol retailers plan to stock more craft beer in 2022

December 7, 2021Chris Crowell

beer fridge

Alcohol e-commerce and on-demand delivery platform Drizly released its third annual BevAlc Insights by Drizly Retail Report, culled from a nationwide survey of over 500 alcohol retailers during November 2021, and it looks like craft beer is poised to reclaim shelf space from hard seltzer in 2022.

Yes, even as half of retailers surveyed see themselves carrying more hard seltzer next year, 57% said they expect to devote more shelf space to craft beer. On the flipside, 23% of retailers plan to stock less hard seltzer in 2022, in contrast to the only 8% who plan to do the same with craft beer. Supply chain issues are another factor to consider (less drama stocking locally produced beverages).

“We know alcohol retailers have a strong pulse on consumer behavior and demand as they see trends and shifts first-hand in their stores day in, day out,” said Cathy Lewenberg, Chief Operating Officer at Drizly.

The report, which also incorporates sales data derived from the Drizly platform in 2021, points to more shelf space for organic and natural products, along with locally produced beer, wine and spirits. And while hard seltzer’s torrid growth levels off, retailers remain strongly bullish about ready-to-drink cocktails’ growth prospects.

craft beer and hard seltzer in 2022

More on the report’s key findings:

● 2022 could be the year that tequila outsells vodka. Margs over mules? Nearly 80% of retailers plan to carry more tequila next year, on par with bourbon, and 40 points ahead of vodka. It mirrors sales trends on Drizly, where over the past few years tequila’s share of spirits sales has grown by 13%, while vodka’s share has declined by 2%.

● People want to feel good about what they’re drinking. Asked about special attributes that matter most, 66% of retailers surveyed said that they seek to stock locally made products, followed closely by organic and natural products (60%).

● What’s more, products for health-conscious shoppers ranked close behind (57%), at a time when 90% of retailers on Drizly now stock non-alcoholic beer, wine and other alternatives, and share of such products on Drizly are up 120% since 2020.

● Retailers are very bullish about cannabis- and CBD-infused products. In a landslide, over 50% of retailers believe that cannabis- and CBD-infused beverages have the industry’s biggest growth potential.* That is nearly double those who cited non-alcoholic products (26%).

The full third annual BevAlc Insights by Drizly Retail Report can be found here. Retailers interested in learning more about growing their business and optimizing with on-demand alcohol delivery on Drizly’s e-commerce platform can find more information at joindrizly.com.

Survey Methodology. The third annual BevAlc Insights by Drizly Retail Report is based on a representative sample of more than 500 adults who manage or own an independent liquor store and represent both non-Drizly partners and current Drizly Retail Partners. Respondents were recruited from Drizly’s database and results were gathered in the form of an online survey. This survey was fielded in November 2021.

beer bros and business
Beer, Bros and Business part 3: Sales and distribution hazards
Beer drinker survey
Alcohol retailers fast-tracking craft seltzer and four more tidbits from Drizly’s survey
kegs
Your distributor is not a magic sales bullet, so have a distribution business plan ready
direct to customer delivery and shipping
Five tips for breweries getting into direct-to-consumer shipping

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Latest News

  • Karben4 Brewing to relaunch Ale Asylum brand
  • Caius Farm Brewery opens in Branford, Conn.
  • Colorado’s Resolute Brewing shares its 2022 year in review (rebrands and invests in local malt)
  • 4 steps to understanding the filtration process in craft beer

Sign up for our newsletter

unsubscribe from list

Most Popular Today

Recent Features

  • Koga-brothers-karben4Karben4 Brewing to relaunch Ale Asylum brand
    March 20, 2023
  • 4 steps to understanding the filtration process in craft beer
    March 20, 2023
  • newbelgium_2023_wildnectar-shopping-basket_family_IMG_2Beyond beer: Examples of craft breweries exploring canned cocktails
    March 16, 2023
  • brooklyn 35 featureBrooklyn Lager turns 35 and more beers to know this week
    March 14, 2023
  • Backwoods Brewing to open a 19-acre resort called Party Acres in the Columbia River gorge this May
    March 13, 2023
  • Distribution update: NYC’s Alewife Brewing now sells in eastern Pennsylvania + news from Maui, Urban South and more
    March 13, 2023

Footer

  • Email Newsletter Sign Up
  • About Craft Brewing Business
  • Contact Us
  • Advertise on Craft Brewing Business
  • Media Kit Download
  • Privacy and Terms

© 2023 · CBB Media LLC